Vice President, Brand and Creative

đź•’ vor 2 Monaten

🇺🇸 Vereinigte Staaten – Remote

đź’µ $230.000 - $250.000 / Jahr

⏰ Vollzeit

đź”´ Experte

👔 Vizepräsident

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of LaserAway

LaserAway

1001 - 5000 Mitarbeiter

GegrĂĽndet 2006

🏥 Gesundheitswesen

💄 Schönheit

⚕️ Krankenversicherung

đź’° Private Equity Round im 2021-10

Healthcare • Beauty • Healthcare Insurance

LaserAway ist der führende Anbieter ästhetischer Dermatologie in den USA, spezialisiert auf fortschrittliche Hautpflegebehandlungen wie Laser-Haarentfernung, Tattooentfernung, CoolSculpting und eine Vielzahl von Hautverjüngungstherapien einschließlich Botox und Microneedling. Mit über 18 Jahren Erfahrung und Millionen von durchgeführten Behandlungen kombiniert LaserAway Spitzentechnologie mit professionellem Fachwissen und bietet sichere und effektive Lösungen für Hautpflege- und Körperkonturierungsbedürfnisse an zahlreichen Standorten im ganzen Land.

Beschreibung

• Lead and manage a high-performing creative team, influencer manager, and external agencies • Evolve and protect LaserAway's brand strategy in the medical aesthetics market • Translate brand strategy into cohesive visual identity, creative direction, and organic content frameworks across all channels • Lead creative direction and concepting for paid campaigns, organic content, social assets, and partnerships • Develop visual narratives and campaigns that resonate with target consumers and enhance brand recognition • Expand partnerships with aesthetics-adjacent brands • Oversee high-volume production of visual and written content for social media, email, websites, and other marketing channels • Implement systems and content calendars to ensure consistency, efficiency, and strategic alignment • Oversee influencer partnerships and campaigns, including selection, relationship management, and content collaboration • Execute PR initiatives, including press releases, media outreach, and local partnership opportunities • Collaborate with marketing to elevate paid campaigns using creative strategy, performance data, and consumer insights • Work with marketing operations and technology partners to optimize website and app design and experience • Ensure creative outputs meet brand standards, project objectives, and business goals • Develop and maintain brand guidelines and creative standards documentation • Present creative concepts, campaign strategies, and brand recommendations to stakeholders and leadership • Monitor industry trends, emerging technologies, and best practices • Drive innovation, continuous improvement, creative throughput, and workflow efficiency through scalable project management systems

🎯 Anforderungen

• Bachelor's degree in Marketing, Fine Arts, Design, or related field • Minimum of 7 years of professional experience in creative leadership, brand direction, or creative direction roles • Demonstrated expertise in beauty, aesthetics, wellness • Strong portfolio showcasing a distinctive creative point of view, including brand strategy work, campaign concepting, visual design, and content direction • Demonstrated experience implementing process improvements, content systems, and project management frameworks in creative environments • Experience with influencer marketing and/or public relations strategy • Excellent communication and presentation skills; ability to articulate creative strategy and business impact to diverse stakeholders • Ability to manage multiple concurrent projects, meet tight deadlines, and maintain high quality standards under pressure • Working knowledge of design software, digital marketing platforms, and content management systems • Deep knowledge of digital marketing trends, social media platforms, and consumer behavior in the beauty/wellness space • Schedule flexibility to include evening and weekends where needed • Ability to travel, conduct on-site clinic visits and attend meetings as required

🏖️ Vorteile

• Competitive base + bonus • Medical, dental, and vision insurance • 401(k) with company match • Paid time off • Employee discounts on treatments and products • Disability and Life Insurance • Additional ancillary benefits • Incentive compensation, including potential bonuses and commissions, depending on role and performance • Reasonable accommodations as required by law

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