Senior PPC Executive – Google Ads

🕒 vor 22 Tagen

🇬🇧 Vereinigtes Königreich – Remote

💵 £27.000 - £36.000 / Jahr

⏰ Vollzeit

🟠 Senior

📈 Performance-Marketing-Manager

👻 Geisterscore 4%

infoinfo

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of LTF Digital

LTF Digital

11 - 50 Mitarbeiter

Gegründet 2008

📣 Marketing

🏥 Gesundheitswesen

🤝 B2B

Marketing • Healthcare • B2B

LTF Digital ist eine in Großbritannien ansässige Agentur für digitales Design und Marketing (handelt als LTF Design & Marketing Ltd), die sich auf den medizinisch-ästhetischen Markt konzentriert. Sie arbeiten mit ästhetischen Kliniken, zahnmedizinischen/medizinkosmetischen Praxen, Pharma- und Medizinprodukte-Marken sowie Ausbildungseinrichtungen zusammen, um Websites, Plattformen/Apps, Hosting/Sicherheit, SEO und bezahlte Medienkampagnen (Google/Meta), Social- und E-Mail-Marketing, KI-gestützte Navigation, CRM-Integration, medizinisches Schreiben, Compliance-Unterstützung, strategische Beratung, Coaching und Event-Vorträge bereitzustellen. Die Agentur legt Wert auf datengesteuerte digitale Strategien zur Gewinnung von B2C-Patienten und B2B-Käufern, ist international tätig (UK, USA, Australien, Neuseeland, Dubai, Kanada) und hebt mehr als 16 Jahre Erfahrung und mehrere Branchenpreise hervor.

Beschreibung

• Manage the day-to-day performance of Google Ads accounts across a portfolio of clients • Build, monitor and optimise Search, Performance Max, Demand Gen, Display and YouTube campaigns where appropriate • Complete keyword research, search-term reviews and negative-keyword management • Monitor budgets, bidding strategies, targeting, creative assets and campaign performance • Help improve qualified lead volume, cost per lead and conversion rates • Identify wasted spend, tracking problems and campaign opportunities • Create and test ad copy, campaign structures, targeting approaches and landing-page ideas • Support the development of clear testing and optimisation plans • Use Google Ads, GA4 and Google Tag Manager to understand performance and support campaign decisions • Review lead-quality or CRM information when it is available • Prepare accurate performance reports with clear observations and recommended actions • Join client meetings and explain campaign performance in straightforward language • Work with design and content teams to brief new campaign assets • Work alongside the Meta Ads specialist so paid channels support the wider strategy • Keep account changes, tests and important decisions properly documented • Stay informed about relevant Google Ads developments and share useful learning with the team • Build understanding of allocated clients and their objectives • Take ownership of day-to-day account management • Maintain accurate budgets, checks, reporting and account documentation • Identify opportunities to reduce wasted spend and improve campaign performance • Create clear testing plans • Develop understanding of lead quality and post-enquiry outcomes • Communicate account performance clearly to colleagues and clients • Develop towards a Paid Search Manager position

🎯 Anforderungen

• At least two years of hands-on experience managing Google Ads campaigns • Experience working across Search and Performance Max campaigns • Experience managing lead-generation campaigns for service-based businesses • A good understanding of keyword research, search terms, bidding, budgets and campaign structure • Working knowledge of GA4 and conversion tracking • The ability to analyse data and turn it into practical actions • A structured and organised approach to account management • Good written and verbal communication skills • The confidence to contribute during internal and client discussions • Strong attention to detail • The ability to manage several accounts and priorities within a remote working environment • The right to work in the UK • We are unable to provide visa sponsorship for this position

🏖️ Vorteile

• A fully remote position within the UK • Flexible working hours with agreed core availability • 28 days’ annual leave, excluding UK public holidays • Health-plan membership • Employer pension contributions • Team events and away days • Opportunities for training and professional development • Support from experienced colleagues across paid media and the wider patient journey • A clear opportunity to develop towards a Paid Search Manager position • The chance to work within an established agency specialising in a distinctive and growing sector

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