Director, Integrated Media Strategy

🕒 vor 5 Tagen

🌐 Vereinigte Staaten, Kanada – Remote

🇺🇸 Vereinigte Staaten – Remote 🇨🇦 Kanada – Remote

💵 $100.000 - $120.000 / Jahr

⏰ Vollzeit

🔴 Experte

👔 Direktor

👻 Geisterscore 0%

Was es bedeutet: die Wahrscheinlichkeit, dass für diese Stelle niemand wirklich einstellt.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Warum dieser Wert:

• Seit 6 Tagen offen.
• Stellen bei diesem Unternehmen werden meist in 49 Tagen besetzt.

Jetzt Bewerben

Ähnliche Remote-Jobs finden

Marketbridge

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

Gegründet 1991

📣 Marketing

🏥 Gesundheitswesen

💼 Beratung

💰 Private Equity Round im 2023-11

Marketing • Healthcare • Consulting

Marketbridge ist eine Wachstumsberatung und Marketingfirma, die Managementberatung mit den Fähigkeiten einer Marketingagentur kombiniert. Das Unternehmen spezialisiert sich auf Go-to-Market-Beratung, Wachstumsstrategie und operative Optimierung und nutzt dabei Marketingwissenschaft, Analytik und Technologie, um nachhaltiges Umsatzwachstum für Kunden in verschiedenen Branchen zu erreichen. Zu ihren Dienstleistungen gehören Zielgruppenanalysen, Markenbotschaften, Nachfragegenerierung und digitale Erlebnisse, die alle darauf abzielen, modernen Führungskräften zu helfen, ihre Marktpräsenz zu transformieren und die Effektivität des Marketings zu optimieren.

Beschreibung

• Develop and oversee B2B media strategies across a portfolio of client accounts • Translate client objectives and demand-generation strategies into actionable full-funnel media plans • Identify and evaluate opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other channels • Provide strategic direction throughout campaign planning, activation, optimization, and reporting • Partner with channel specialists and activation teams to execute campaigns accurately • Support in-platform campaign management and optimization when required • Review campaign performance and identify optimization opportunities using data and insights • Establish campaign measurement frameworks, KPIs, and reporting approaches • Incorporate learnings and performance insights into future planning and recommendations • Serve as a trusted media advisor to clients • Lead or support client conversations regarding media strategy, planning, performance, and optimization • Present media plans, results, insights, and recommendations • Build understanding of clients’ businesses, industries, audiences, and competitive landscapes • Identify opportunities to expand or strengthen the agency’s media offering • Build and maintain relationships with B2B media vendors and platform partners • Evaluate vendor capabilities and recommendations • Support media negotiations and secure appropriate rates, placements, and added value • Oversee media budgets and manage investments responsibly • Maintain awareness of new media partners, platforms, tools, and B2B opportunities • Provide guidance, mentorship, and strategic direction to media team members • Review media plans and recommendations for quality, accuracy, and alignment • Support professional development of junior and mid-level team members • Foster collaboration across media, account management, demand strategy, creative, analytics, and internal teams • Contribute to the evolution of Marketbridge’s media processes, tools, capabilities, and best practices

🎯 Anforderungen

• Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus • 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment • Strong experience developing and executing media strategies for B2B clients • Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications • Experience working with The Trade Desk, DV360, or comparable programmatic platforms • Experience managing substantial media budgets and working with media vendors and platform partners • Strong analytical skills and experience interpreting media performance data and reporting • Experience leading client presentations and providing strategic media recommendations • Previous experience mentoring, managing, or providing direction to media professionals • Excellent communication, presentation, and relationship-management skills • Ability to manage multiple client accounts and shifting priorities in a fast-paced agency environment • Collaborative mindset and ability to bring forward new ideas, challenge existing approaches, and work effectively across teams • Candidates must be in Canada or the US • Candidates must not require visa sponsorship

🏖️ Vorteile

• Flexible PTO • Summer Fridays • Paid parental leave (up to 16 weeks for birthing parents) • Company closure from Christmas to New Year’s • Comprehensive medical benefits • Free premium access to the Calm app • 401(k) with a 3% company contribution (US Only) • Life insurance • Long-term disability coverage • AD&D coverage • Professional development fund ($500) • Continuous learning programs • Company-provided laptop and accessories • Monthly Wi-Fi and cell stipend • ChatGPT Enterprise Access • Exclusive discounts through Perkopolis

📊 Überprüfen Sie Ihre Lebenslauf-Bewertung für diese Stelle

Verbessern Sie Ihre Chancen auf ein Vorstellungsgespräch, indem Sie Ihre Lebenslauf-Bewertung vor der Bewerbung überprüfen.

Lebenslauf hochladen