Director, Revenue Marketing

🕒 vor 6 Tagen

🌪️ Kansas, Ohio, +1 weitere Bundesländer – Remote

infoinfo

💵 $124.000 - $206.600 / Jahr

⏰ Vollzeit

🔴 Experte

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of McKesson

McKesson

10.000+ Mitarbeiter

📦 Logistik

💼 Beratung

🏭 Fertigung

Logistics • Consulting • Manufacturing

McKesson ist ein multinationales Unternehmen für Gesundheitsdienstleistungen und -technologie, das Pharmazeutika, chirurgisch-medizinischen Bedarf und damit verbundene Gesundheitsprodukte an Krankenhäuser, Apotheken und andere Gesundheitsdienstleister vertreibt. Außerdem bietet es Apothekendienstleistungen, IT-Lösungen im Gesundheitswesen, Lieferkettenmanagement und klinische Unterstützung an, um Anbietern zu helfen, die operative Effizienz und die Patientenversorgung zu verbessern. McKesson bedient hauptsächlich B2B-Kunden im gesamten Gesundheitsökosystem, einschließlich Krankenhäusern, unabhängigen Apotheken und Langzeitpflegeeinrichtungen.

Beschreibung

• Develop and own the comprehensive revenue marketing strategy aligned to company revenue goals • Create and operationalize a qualified marketing funnel aligned to Sales targets and revenue outcomes • Drive integrated, multi-channel campaigns that generate measurable pipeline and revenue impact • Partner with Sales leadership on pipeline targets, account strategy, and revenue attainment • Support acquisition, retention, and expansion across the customer lifecycle • Develop customer marketing initiatives including case studies, advisory programs, and client communications • Lead agency strategy and manage external partners • Own and manage the revenue marketing budget and track performance against budget and revenue targets • Lead integrated campaigns across digital, traditional, events, partnerships, and emerging channels • Oversee thought leadership, trade shows, webinars, and lead-generation programs • Analyze campaign performance and optimize conversion rates, cost efficiency, and ROI • Lead brand and content strategy across website, social media, and digital platforms • Oversee prospect-facing content, sales enablement materials, and thought leadership assets • Oversee product marketing, positioning, messaging, and go-to-market planning • Analyze market trends, customer insights, and competitive landscape • Leverage marketing technology, automation, and AI to improve targeting, personalization, and efficiency • Own marketing performance reporting, including pipeline, conversion, and revenue attribution metrics • Lead and develop a high-performing revenue marketing team • Partner with Sales, Client Success, Product, and executive leadership to ensure alignment and execution excellence

🎯 Anforderungen

• Degree or equivalent experience • Typically 12+ years of marketing experience • Strong focus on B2B SaaS, demand generation, and revenue marketing • 4+ years of management experience • Experience leading teams responsible for pipeline generation and revenue impact • Proven experience in the healthcare industry • Experience working cross-functionally with Sales, Product, and executive leadership in a high-growth environment • Experience with Salesforce and Marketing Automation / CRM platforms • Expertise in integrated marketing, demand generation, and funnel optimization • Strong analytical skills focused on ROI, conversion metrics, and pipeline performance • Ability to communicate, present, and influence effectively at all organizational levels

🏖️ Vorteile

• Competitive compensation package as part of McKesson’s Total Rewards • Annual bonus may be offered • Long-term incentive opportunities may be offered • Equal employment opportunities • Reasonable accommodation for applicants with disabilities

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