Director of Demand Generation

🕒 vor 3 Monaten

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Meeting Tomorrow

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51 - 200 Mitarbeiter

📦 Logistik

🏨 Gastgewerbe

💼 Beratung

Logistics • Hospitality • Consulting

Meeting Tomorrow ist ein führender landesweiter Partner für AV- und Veranstaltungstechnologie, spezialisiert auf Eventproduktion, -planung und Gerätemiete für Unternehmen in den USA und Kanada. Sie bieten eine umfassende Palette von Dienstleistungen einschließlich audiovisueller Unterstützung, kreativer Dienste und Logistikmanagement, maßgeschneidert für sowohl virtuelle als auch hybride Veranstaltungen. Mit Fokus auf Effizienz und Präzision zielt Meeting Tomorrow darauf ab, den Planungsprozess für ihre Kunden zu straffen und konsistente Ergebnisse über mehrere Veranstaltungen hinweg sicherzustellen. Ihre Werte der Freundlichkeit, des Engagements und der Bescheidenheit sind integraler Bestandteil ihres Betriebs, da sie eng mit den Kunden zusammenarbeiten, um Erwartungen in hochanspruchsvollen Veranstaltungsumgebungen zu übertreffen.

Beschreibung

• Pipeline end to end: qualified leads across inbound and outbound channels, from first touch to sales handoff • Paid advertising: Google Ads and LinkedIn, with full budget accountability and a bias toward what actually converts • Organic search and SEO: making Meeting Tomorrow’s content and website attractive to Google and ranking for the terms that matter to our buyers • LLM and GEO: growing Meeting Tomorrow’s presence in AI-powered search and recommendation environments • Agentic workflows: building and managing the automations that drive campaign efficiency and compress time-to-pipeline • Demand gen KPIs: CPL, MQL volume and quality, MQL-to-SQL conversion, pipeline contribution, and CAC, with regular visibility to leadership • Budget decisions: full accountability for how demand gen dollars are allocated, with the VP of Marketing in the loop • Build and execute the demand generation roadmap, aligned to revenue targets and Sales priorities • Own SEO strategy and execution: keyword targeting, on-page optimization, content signals, and technical SEO in partnership with the web team • Manage paid media across Google and LinkedIn: campaign structure, targeting, creative testing, and budget allocation • Develop Meeting Tomorrow’s presence in AI-powered search (ChatGPT, Perplexity, Google AI Overviews) through GEO strategies • Build and iterate on agentic workflows that automate repeatable marketing functions, from lead scoring to outreach sequencing • Run A/B tests and side-by-side comparisons across channels to continuously improve performance • Partner with Sales on lead handoff, pipeline review cadences, and feedback loops • Ensure all outbound programs comply with CAN-SPAM, GDPR, and CCPA

🎯 Anforderungen

• Proven SEO expertise: you know how to make a website and its content rank. You’ve done it, you can show the results, and you understand the technical and content sides of the discipline. • Hands-on experience building AI agents or agentic workflows: not theoretically familiar, not interested in learning. You have built at least one agent that automated something real and you can speak to what it did. • A clear track record of digital lead growth tied to revenue: you can point to a channel you found or optimized and tell us what it made the business. • Strong data fluency: you own your numbers, run your own analysis, and can walk leadership through your pipeline story without a deck full of caveats. • Experience with paid media platforms (Google Ads, LinkedIn) and marketing automation or CRM systems (HubSpot, Marketo, ActiveCampaign, or equivalent).

🏖️ Vorteile

• Medical, dental, and vision plan options • Employer paid STD, LTD, Life Insurance, and EAP access • 401k with employer matching up to 4% • 16 PTO days (increases with tenure) + 9 paid holidays • Annual profit-sharing bonus • 12 weeks 100% paid parental leave (maternity, paternity, adoption) • $50 Monthly fitness reimbursement • Monthly stipends for internet and/or cell • Company donation(s) to your charities of choice (up to $1,000 annually) • Regular social events and learning opportunities