B2B Performance Marketing Manager

🕒 vor 6 Monaten

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My Amazon Guy

WebsiteLinkedInAlle Stellen

501 - 1000 Mitarbeiter

Gegründet 2018

📣 Marketing

🛍️ eCommerce

🏪 Marktplatz

Marketing • eCommerce • Marketplace

My Amazon Guy ist eine Full-Service E-Commerce-Agentur, die sich auf Amazon konzentriert und Marken hilft, ihre Verkäufe zu steigern und Marktprobleme durch das Management von Seller Central zu lösen. Sie bieten umfassende Dienstleistungen inklusive Amazon PPC-Werbung, einem vierstufigen SEO/Listing-Optimierungsprozess, A+ und Brand Store-Design, Kontoproblemlösung und Wiederherstellung, Unterstützung bei der Markenregistrierung, Bestands- und Katalogmanagement, Analysen und Berichterstattung sowie DTC-Marketing-Services über Amazon hinaus. Die Agentur unterstützt Marken und Amazon-Verkäufer mit Audits, Coaching und laufender Plattformoptimierung, um Traffic, Konversionen und Umsatz zu fördern.

Beschreibung

• Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution • Own full-funnel strategy: awareness, consideration, conversion, and retargeting • Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency • Leverage attribution models and performance data to guide decisions and forecasting • Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards • Continuously test and optimize creatives, audiences, offers, and landing pages • Partner with CRO to improve conversion rates across forms, landing pages, and lead flows • Develop and validate hypotheses through structured A/B testing • Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy • Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals • Guide creative testing frameworks and scaling strategies • Manage and mentor media buyers and performance marketers • Support recruitment, onboarding, training, and skill development • Build scalable workflows, SOPs, and documentation for paid acquisition and lead gen • Ensure smooth cross-functional collaboration with Sales, RevOps, and Marketing stakeholders • Stay ahead of B2B performance marketing trends, platform updates, and best practices • Maintain active certifications on Google Ads and Meta platforms • Explore emerging channels and formats (TikTok, LinkedIn, YouTube, etc.) where applicable

🎯 Anforderungen

• 3+ years in performance marketing with a strong B2B lead generation focus • Deep expertise in Google Ads and Meta Ads (TikTok is a plus) • Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue • Strong understanding of CRO, landing page optimization, and A/B testing • Experience working with CRM systems and marketing attribution • Proven leadership experience managing and developing teams • Data-driven mindset with strong analytical and optimization skills • Excellent communication, organization, and stakeholder management skills • A dual-monitor setup is required (at least 8GB of RAM) • Must have at least 25 MBPS internet speed.

🏖️ Vorteile

• 40 hours a week, 8 hours a day • Competitive salary base • Paid time off and holiday leave plans • Permanent WFH setup • Unlimited FREE access to MAG School courses and SOP Library! • Work schedule is in EST (Monday-Friday only) • Opportunities for professional development and career advancement