Marketing Campaign Manager

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Acuity, Inc.

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

Gegründet 2002

💼 Beratung

🎖️ Verteidigung

📦 Logistik

Consulting • Defense • Logistics

Acuity, Inc. ist eine führende IT-Beratung, die Bundesmissionen durch Innovation und Technologie unterstützt. In Zusammenarbeit mit Bundesbehörden konzentriert sich Acuity auf die Weiterentwicklung der IT-Infrastruktur, die Ermöglichung datenbasierter Entscheidungsfindung und die Automatisierung kritischer Prozesse zur Verbesserung der Missionsleistung. Mit Expertise in Bereichen wie digitaler Evolution, Datenbefähigung und Hyperautomatisierung kombiniert Acuity modernste Technologie mit einer menschenzentrierten Herangehensweise, um maßgeschneiderte Lösungen zu liefern, die bedeutende Ergebnisse erzielen und kollaborative Beziehungen fördern.

Beschreibung

• Own the end-to-end development and execution of integrated marketing campaigns. • Collaborate cross-functionally to ensure campaigns align with business objectives and audience needs. • Translate product positioning and messaging into compelling campaign narratives. • Lead strategy and execution for outbound email campaigns, including nurture programs, newsletters, and product updates. • Develop segmentation strategies and optimize email performance through A/B testing and analytics. • Analyze campaign performance and provide actionable insights to improve pipeline generation and influence. • Partner with RevOps to refine attribution and reporting processes. • Act as a key partner to Product Marketing, Content, and Sales teams to ensure consistent messaging and campaign alignment. • Stay current with marketing tech trends and apply innovations to improve campaign performance. • Partner with Marketing Ops to ensure accurate tracking in HubSpot, Salesforce, and Gong.

🎯 Anforderungen

• Min 4 years of marketing experience, with a focus on campaign management and email marketing. • Proven experience leveraging ABM technology (e.g., 6Sense, Common Room or similar) to run account-based campaigns. • Experience in B2B SaaS required. HR Tech preferred. • Strong understanding of omni-channel marketing best practices, including segmentation, automation and personalization across platforms like email, web, social, paid, community, etc. • Excellent writing experience, with the ability to create concise value-based messaging that drives action tailored to specific audiences. • Demonstrated ability to plan, prioritize, and thrive in a fast-paced, deadline-driven environment. • Proven ability to collaborate effectively with cross-functional teams. • Ability to make data-driven decisions, citing evidence from marketing trends, KPIs and stakeholder feedback. • Proficiency with analytics tools such as Google Analytics, HubSpot and Salesforce. • Experience with 6Sense, Gong, Outreach, WordPress, Asana or similar tools. • Bachelor's degree in business, marketing or a related communications field or relevant work experience.

🏖️ Vorteile

• Stay healthy and happy with our comprehensive medical, dental and vision plans. • You can also choose from FSA or HSA options to suit your needs. • Save for your future with our 401K plan that matches your contributions. • Enjoy paid leave for various life events, such as sickness, disability, or parenthood. • Own a piece of the company with our #Allin Shares Program. • Take a break from work with our unlimited PTO policy to refresh and recharge. • Company paid holidays, birthday day off, closed 4th of July week and December holiday week, half day summer Fridays* and half day first Fridays*, and 8 hours of volunteer time. • Earn extra cash by referring qualified candidates to join our team. • Access professional and personal support through our employee assistance program. • Work from anywhere with our remote work environment that fosters collaboration and creativity.