Manager, Email Engagement – Digital Advocacy

🕒 vor 10 Tagen

🏛️ District of Columbia, Washington – Remote

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💵 $70.000 - $78.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

👔 Manager

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of National Trust for Historic Preservation

National Trust for Historic Preservation

201 - 500 Mitarbeiter

Gegründet 1949

🤝 Non-Profit

🌍 Soziale Wirkung

🏠 Immobilien

💰 €1.000.000 Grant - National Trust for Historic Preservation im 2025-06

Non-profit • Social Impact • Real Estate

Der National Trust for Historic Preservation ist eine private gemeinnützige Organisation gemäß 501(c)(3), die sich der Rettung, Pflege und Förderung von historischen Stätten in den Vereinigten Staaten widmet. Sie bietet Fördermittel, technische Unterstützung und Interessenvertretung, betreibt und fördert die historischen Stätten des National Trust, veröffentlicht das Magazin Preservation und arbeitet mit Gemeinden, Gesetzgebern und Partnern zusammen, um das kulturelle Erbe zu bewahren, wirtschaftliche Revitalisierung zu unterstützen und das öffentliche Engagement für historische Stätten zu fördern.

Beschreibung

• Lead the organization's email engagement program, including newsletters, advocacy alerts, program announcements, lifecycle campaigns, and constituent communications • Develop and maintain editorial and email calendars with stakeholders • Curate, write, edit, and optimize email content in alignment with organizational messaging, brand standards, style guides, and industry best practices • Stay current on digital communications trends, technologies, and best practices and recommend innovative approaches • Develop and execute multi-channel advocacy and engagement campaigns, including planning, content development, approvals, deployment, troubleshooting, performance analysis, and optimization • Create campaign strategies, messaging, calls-to-action, email communications, and online action alerts • Manage digital advocacy tools and campaign implementation • Develop and implement strategies to acquire, retain, and engage constituents through targeted communications and lifecycle marketing • Manage audience segmentation and targeting • Maintain email list health through database hygiene, privacy compliance, and subscriber retention initiatives • Serve as an internal strategic resource on constituent engagement, audience development, digital communications, and outreach to diverse audiences • Use Engaging Networks and related tools to build and deploy broadcast emails, advocacy campaigns, action pages, signup forms, and automated communications • Manage automation workflows, audience queries, and campaign execution within digital engagement platforms • Apply HTML and platform-specific expertise to support email design, functionality, troubleshooting, and optimization • Partner with technology vendors and internal teams to resolve technical issues and implement improvements • Track, analyze, and report on email, advocacy, campaign, and audience performance • Monitor list health and compliance with privacy and opt-in standards • Develop regular and ad hoc reports with actionable insights and recommendations • Design and implement testing strategies to improve campaign effectiveness, audience engagement, and conversion outcomes • Identify trends, opportunities, and improvement areas through ongoing analysis and performance monitoring • Report to the Director of Digital Engagement and collaborate with Development, Government Relations, and other divisions

🎯 Anforderungen

• Minimum of progressively responsible experience in email marketing, digital engagement, advocacy campaigns, digital communications, or a related field, with demonstrated success developing and executing constituent engagement campaigns • Strong writing, editing, and proofreading skills • Experience using Engaging Networks or a comparable email marketing, digital advocacy, or constituent engagement platform • Technical expertise with email marketing and automation platforms, audience segmentation, deliverability, database management, and working knowledge of HTML • Experience using email metrics, A/B testing, and digital analytics to measure performance and optimize campaigns • Knowledge of email marketing best practices, including audience segmentation, deliverability, list growth, lifecycle marketing, retention strategies, and database management • Strong project management and collaboration skills • Ability to manage multiple priorities, work cross-functionally, and coordinate with vendors and stakeholders • Comfort working at pace in a rapid-response environment • Ability to work independently while contributing to a collaborative, team-oriented environment • Regular and reliable attendance in person or virtually, as appropriate, is required • Limited travel required • Experience working for a nationally distributed nonprofit, advocacy, membership, conservation, preservation, environmental, or mission-driven organization (preferred) • Familiarity with Google Analytics 4 and Monday.com or similar collaboration platform (preferred) • Experience working with Microsoft Office Suite (preferred) • Experience with online advocacy campaigns and grassroots engagement strategies (preferred) • Experience managing lifecycle marketing programs (preferred) • Understanding of accessibility standards and mobile-first digital communications (preferred) • Experience developing communication strategies to reach diverse and underrepresented audiences (preferred) • Applicants must submit a resume, cover letter, and writing sample; applications without all three documents will not be considered

🏖️ Vorteile

• Health insurance • Dental insurance • Life insurance • Retirement benefits • Paid parental leave • 3+ weeks of vacation • Sick time • Holidays • Full benefits eligibility

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