Performance Marketing Lead

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OpenLoop

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

Gegründet 2020

💼 Beratung

⚖️ Rechtswesen

📦 Logistik

💰 €15.000.000 Series A - OpenLoop Health im 2023-03

Consulting • Legal • Logistics

OpenLoop ist eine White-Label-Telemedizin-Plattform und ein Anbieter von Managed Services, die Organisationen dabei hilft, virtuelle Versorgungsprogramme zu starten und zu skalieren. Sie kombiniert SaaS-basierte, markenfähige Technologie (Terminplanung, Buchung, Zahlungen, EHR/API-Integrationen) mit klinischem Personal, Akkreditierung, Kostenträgerabdeckung und RCM, regulatorisch/rechtliche Unterstützung und 24/7 Patientenunterstützung. OpenLoop bedient Gesundheitspläne, Krankenhäuser und Gesundheitssysteme, Einzelhändler, Arbeitgeber und digitale Gesundheitsunternehmen mit KI-gestützten Operationen, einem landesweiten Netz von Klinikern und einer breiten Versicherung, einschließlich Medicare und Medicaid.

Beschreibung

• Partner with the Director of Product-Led Growth and VP of Marketing to develop growth marketing strategies that support OpenLoop's product-led growth, SMB, and brick-and-mortar business objectives. • Develop channel strategies across Meta, Google Ads, TikTok, YouTube, Microsoft Ads, and other emerging or relevant performance marketing platforms. • Lead the hands-on setup, launch, management, and optimization of paid media campaigns across platforms. • Work closely with Revenue Intelligence to build detailed reporting that connects every dollar of advertising investment to pipeline, customers, and revenue. • Dive deeply into campaign and revenue data to identify insights, rapidly optimize performance, and uncover opportunities for growth. • Translate campaign results and market signals into clear, long-term recommendations on channel mix, budget allocation, audience strategy, and future growth priorities. • Partner closely with the creative team to develop and iterate on performance-focused concepts, copy, video, and static creative. • Use AI throughout the performance marketing process, including research, data analysis, audience development, creative concept generation, copywriting, campaign iteration, and reporting. • Help execute focused paid advertising programs that support account-based marketing campaigns and priority target accounts. • Clearly communicate campaign performance, insights, risks, and recommendations to stakeholders who may not have a performance marketing background.

🎯 Anforderungen

• 5+ years of performance marketing experience, with proven expertise managing campaigns across both Meta and Google Ads. • Experience with TikTok Ads and YouTube Ads is strongly preferred. • Experience operating in a high-volume SMB, B2B, or product-led growth environment is required. • E-commerce experience may also be relevant when paired with a strong understanding of B2B growth, customer acquisition, and revenue principles. • Proven experience owning paid media campaigns from strategy and execution through optimization, measurement, and revenue attribution. • Strong analytical instincts, with the ability to identify meaningful insights within complex performance and revenue data. • AI is naturally embedded into how you work. You approach operations as AI-first across analysis, research, creative development, copywriting, optimization, and reporting. • Proven examples of building AI into your processes end to end to improve speed, quality, efficiency, or performance. • Strong written and verbal communication skills, with the ability to explain complex performance marketing topics clearly and concisely to non-specialist audiences. • Proven ability to thrive in a fast-paced environment, manage competing priorities, and effectively lead multiple initiatives at once. • A builder mindset with strong ownership, attention to detail, curiosity, and a bias toward rapid experimentation. • Experience in healthcare, health tech, telehealth, or digital health is a plus but not required.

🏖️ Vorteile

• Medical, Dental, and Vision plans • Flexible Spending/Health Savings Accounts • Flexible PTO • 401(k) + Company Match • Life Insurance, Pet insurance, and more