Director, ABM & Demand Strategist

🕒 vor 2 Monaten

🇺🇸 Vereinigte Staaten – Remote

💵 $160.000 - $190.000 / Jahr

⏰ Vollzeit

🔴 Experte

👔 Direktor

👻 Geisterscore 25%

Was es bedeutet: die Wahrscheinlichkeit, dass für diese Stelle niemand wirklich einstellt.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Warum dieser Wert:

• Seit 72 Tagen offen.
• Stellen bei diesem Unternehmen werden meist in 31 Tagen besetzt.
• Einmal neu eingestellt.

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Pebl

WebsiteLinkedInAlle Stellen

501 - 1000 Mitarbeiter

Gegründet 2014

💼 Beratung

🏥 Gesundheitswesen

⚖️ Rechtswesen

Consulting • Healthcare • Legal

Pebl ist ein global tätiger Employer of Record (EOR) und HR-Plattform, die Unternehmen dabei unterstützt, Mitarbeiter in über 185 Ländern einzustellen, zu bezahlen und zu verwalten. Die KI-gestützte SaaS-Lösung bietet globale Gehaltsabrechnung, Verwaltung von Zusatzleistungen, Unterstützung beim Thema Einwanderung, Talentakquise sowie Echtzeit-Compliance-Anleitungen und Integrationen, wodurch Unternehmen international expandieren können, ohne lokale Entitäten zu schaffen. Pebl bedient HR-, Finanz- und Rechtsteams in Unternehmen und wachstumsstarken Firmen, die eine schnelle und konforme globale Einstellung anstreben.

Beschreibung

• Architect and operate Pebl’s account-based go-to-market engine. • Design and operate a full 3-tier ABM model spanning 1-to-1 bespoke programs, 1-to-few vertical segment plays, and 1-to-many programmatic engagement. • Build and maintain Tier 1 and Tier 2 target account lists with Sales, refreshed quarterly using intent signals, firmographic fit, and CRM engagement data. • Develop multi-threaded buying committee strategies across HR, Legal, Finance, and Ops personas. • Manage personalized landing pages, direct mail programs, executive engagement plays, and tailored content sequencing. • Own paid channel strategy and performance management with the agency partner. • Drive budget allocation across search intent, Bombora, G2, LinkedIn, and contextual media. • Build and maintain creative testing cadence, enforce auto-pause thresholds, and reallocate spend to high-signal channels. • Develop full-funnel content briefs aligned to vertical narratives and buying committee stages. • Participate in weekly Sales/RevOps pipeline reviews to source and influence pipeline. • Establish account engagement scoring with Marketing Ops. • Build and own campaign-level attribution reporting tied to DreamData for executive review. • Contribute to replacing MQL metrics with account-based KPIs. • Lead vertical pilots and own playbook replication for future verticals. • Monitor competitive positioning and surface insights for messaging and channel strategy. • Partner with Product Marketing to align demand programs with positioning and differentiation. • Work directly with the Head of Demand Generation and partner with Sales and RevOps.

🎯 Anforderungen

• 7+ years in B2B demand generation or ABM, with at least 3 years in a senior or lead role owning a full ABM motion. • Proven experience building and running a 3-tier ABM program with measurable pipeline outcomes. • Deep familiarity with intent data platforms including Bombora, 6sense, G2, and Demandbase, and operationalizing signals into targeting decisions. • Experience managing or co-managing paid media budgets in excess of $1M annually, with hands-on involvement in channel strategy and performance management. • Track record of partnering with Sales to define ICP, build account lists, and drive aligned outbound and inbound motion. • Proficiency in MAP platforms such as Marketo, HubSpot, Inflection, or equivalent, and CRM; Salesforce strongly preferred. • Comfort operating in ambiguous, fast-moving environments with high autonomy and low hand-holding. • Experience in Employer of Record, HR tech, workforce management, global compliance, or adjacent SaaS markets strongly preferred. • Familiarity with DreamData or similar multi-touch attribution tools strongly preferred. • Hands-on experience with account-based personalization tools or dynamic content engines strongly preferred. • Background in a sales-led to product-led transition environment strongly preferred. • Ability to present pipeline performance to a VP or executive with clarity and confidence.

🏖️ Vorteile

• Flexible Time Off – Take the time you need to recharge. • Parental Leave – Support for growing families. • Health and Dental Insurance – Where applicable, to cover you and your loved ones. • Retirement Savings + Employee Incentive Plan – Plan for the future while sharing our success. • Equity offered. • Remote work arrangement.

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