Principal Product Marketing Manager – Strategy & Positioning

🕒 vor 1 Monat

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🔴 Experte

🎁 Produktmarketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Picus Security

Picus Security

51 - 200 Mitarbeiter

🔒 Cybersecurity

💰 Corporate Round im 2022-05

Cybersecurity

Picus Security ist ein Unternehmen, das sich auf Sicherheitsvalidierung und Exposure-Management-Lösungen spezialisiert hat. Ihre Plattform führt Simulationen von Sicherheitsverletzungen und Angriffen, automatisierte Penetrationstests und Validierungen von Bedrohungsexpositionen durch, um die Effektivität von Sicherheitskontrollen für Erkennung und Prävention zu optimieren und zu messen. Picus hilft Organisationen, ihre Cybersecurity-Position durch eine umfassende Analyse von Schwachstellen zu verbessern, indem sie ein kontinuierliches Bedrohungs-Exposure-Management bieten. Sie bieten auch Bildungsressourcen zu Sicherheitsoperationen und fortschrittlicher Bedrohungsaufklärung an, um Teams zu unterstützen, sich vor sich entwickelnden Bedrohungen zu schützen.

Beschreibung

• Partner closely with the CTO and cross-functional leaders to evolve Picus’ company, portfolio, and product positioning • Monitor the cybersecurity market, Gartner and other key analysts, customer priorities, emerging categories, and competitor narratives • Identify market shifts, differentiation opportunities, and strategic white space • Develop messaging frameworks, value propositions, category narratives, and proof points • Translate complex product innovation and Picus Labs research into evidence-backed stories for customers, prospects, analysts, partners, and industry influencers • Lead the quarterly refresh of Picus’ corporate and portfolio narrative • Create executive-level presentations for customers, the field, analysts, and major industry events • Shape Picus’ thought-leadership agenda • Collaborate with internal experts on points of view, research reports, whitepapers, and executive or event narratives • Equip Sales and go-to-market teams with messaging playbooks, presentations, competitive guidance, and launch narratives • Validate and refine messaging through feedback from customers, prospects, analysts, and field teams • Translate research and product work into language and mental models that help organizations evaluate and adopt new approaches • Own deliverables end to end, from research and first draft through refined narratives used by the field • Refresh messaging, narratives, and executive-level presentations quarterly

🎯 Anforderungen

• 5+ years of product marketing (or equivalent) experience in B2B enterprise software, including meaningful experience in cybersecurity • Proven track record of defining and evolving company, portfolio, and product positioning in fast-changing markets • Strong understanding of cybersecurity buyers, market categories, analyst perspectives, and competitive dynamics • Experience in exposure management or security validation is a strong advantage • Ability to synthesize customer insight, competitive intelligence, analyst research, and technical innovation into original points of view and actionable strategic recommendations • Exceptional written and verbal communication skills in English • Ability to simplify complex technical concepts without losing credibility or substance • Excellent storytelling and presentation skills • Experience developing executive-level narratives and presentations for customers, analysts, sales teams, and industry events • Strong executive presence • Ability to collaborate with and constructively challenge leaders across Product, Research, Sales, and Marketing • Hands-on, high-ownership working style • Ability to work independently from research and strategy to a strong first draft and iterate quickly based on feedback • Candidates are required to complete reference and identity checks upon conditional offer, in line with local labor laws and company policy

🏖️ Vorteile

• Unlimited opportunity and ongoing career development opportunities • Global exposure through interaction with customers around the world • Global remote team • Equal opportunity employment

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