Group Director

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Power Digital Marketing

WebsiteLinkedInAlle Stellen

501 - 1000 Mitarbeiter

💼 Beratung

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing ist eine technologiegestützte Wachstumsmarketingfirma, die an der Schnittstelle von Daten, Technologie und menschlicher Intelligenz arbeitet, um Gewinne vorhersehbar zu machen. Das Unternehmen bietet ein umfassendes Spektrum digitaler Marketingdienstleistungen an, darunter strategische Beratung, kreative Kampagnen, Datenintelligenz, Medienplanung und mehr, um jede Phase der Kundenreise zu entfachen. Power Digital Marketing konzentriert sich darauf, Geschäftsergebnisse durch Transparenz, datengesteuerte Strategien und fortschrittliche Technologien zu liefern, um Marken zu helfen, nachhaltiges Wachstum und Wettbewerbsvorteile in einem hyperkompetitiven Markt zu erzielen.

Beschreibung

• Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your division • Review performance across your AD team's portfolio; surface cross-account patterns in pipeline attribution, ICP definition, lead quality, and measurement methodology; escalate structural risks to department leadership • Own C-suite and VP-level relationships at anchor accounts; serve as the senior escalation point on any AD-managed account when the conversation requires executive presence • Coach ADs on pipeline attribution, MQL→SQL handoff conversations, ABM strategy, buying committee dynamics, ICP refinement, and how to present meaningfully to VP Sales stakeholders who question marketing's contribution • Drive B2B vertical strategy: stay current on ABM platform evolution, intent signal tools (6sense, Demandbase), AI-driven prospecting, B2B measurement advances, and buying committee dynamics — and bring those insights to your team and clients • Manage and develop your Account Director team — run regular 1:1s, build development plans, own performance reviews, and maintain a 90% team retention rate • Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs • Maintain accurate retention forecasting for the division; use Pulse data proactively to identify at-risk accounts and coach ADs to intervene before clients escalate • Identify and drive service expansion opportunities and hit the division's monthly service expansion quota • Lead or co-own major renewal and expansion conversations that require senior executive presence • Participate actively in new business pitches, RFPs, and prospect appraisals — providing B2B vertical expertise, ICP diagnosis, and Power Circuit framing to differentiate Power Digital from generalist agencies • Define and iterate the division's go-to-market strategy and sales collateral in partnership with the Managing Director; contribute B2B-specific case studies, vertical insights, and proof points to improve win rate • Create B2B-specific Power Circuit solutions — diagnostic frameworks, measurement methodologies, and QBR templates that include pipeline contribution, MQL-to-SQL conversion rate, cost-per-opportunity, and influenced revenue • Consult on the divisional P&L; forecast the four pillars (Churn, Service Expansion, New Business, Efficiency) in partnership with the Managing Director and VP; leverage P&L data to build business cases for hiring and investment • Oversee division operations: recruitment, staffing, onboarding, training, and B2B vertical playbook development • Work closely with Data Intelligence, Media Planning, Activation, and Creative teams on B2B-specific challenges including offline pipeline attribution, intent signal integration, and multi-touch measurement across long sales cycles • Represent Power Digital externally as a credible B2B growth partner — conferences, speaking opportunities, blog content, and client case studies • Responsible for other tasks and projects as assigned by Client Experience department leadership

🎯 Anforderungen

• Department leadership and management experience required • 10+ years as a leader in a digital marketing agency • Experience managing a P&L for profitable growth • Expertise in contract negotiation, client retention, and client growth • Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics • Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools such as Google Analytics, Shopify, etc. • Ability to quickly build rapport and develop relationships with executive-level points of contact • Experience managing large teams, coaching direct reports and driving talent development across the organization

🏖️ Vorteile

• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives