Senior Paid Advertising Strategist – Ecommerce

🕒 vor 2 Monaten

🇨🇦 Kanada – Remote

⏰ Vollzeit

🟠 Senior

📈 Performance-Marketing-Manager

🗣️🇺🇸🇬🇧 Englisch erforderlich

Woher diese Stelle stammt

Veröffentlicht auf der Karriereseite von Power Digital Marketing, nicht über eine Jobbörse

Von Remote Rocketship zum ersten Mal gesehen vor 2 Monaten

Noch offen auf der Website von Power Digital Marketing. Geprüft vor 11 Stunden.

Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 Mitarbeiter

💼 Beratung

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing ist eine technologiegestützte Wachstumsmarketingfirma, die an der Schnittstelle von Daten, Technologie und menschlicher Intelligenz arbeitet, um Gewinne vorhersehbar zu machen. Das Unternehmen bietet ein umfassendes Spektrum digitaler Marketingdienstleistungen an, darunter strategische Beratung, kreative Kampagnen, Datenintelligenz, Medienplanung und mehr, um jede Phase der Kundenreise zu entfachen. Power Digital Marketing konzentriert sich darauf, Geschäftsergebnisse durch Transparenz, datengesteuerte Strategien und fortschrittliche Technologien zu liefern, um Marken zu helfen, nachhaltiges Wachstum und Wettbewerbsvorteile in einem hyperkompetitiven Markt zu erzielen.

Beschreibung

• Lead performance marketing strategy and execution across marquee accounts • Conduct thorough QA to prevent errors affecting client revenue • Ensure accurate budget pacing and advise on budget changes • Lead proactive strategy recommendations across assigned paid advertising channels • Analyze campaign data and client-specific sources of truth to develop actionable insights and recommendations • Maintain client testing roadmaps and project-manage experimentation next steps • Apply advanced knowledge across attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel best practices • Communicate consistently with clients and internal teams • Lead strategic conversations about media buying, performance opportunities, and optimization plans • Escalate performance risks early • Serve as a strategic leader within department and account teams • Complete new business appraisals as needed • Coach junior talent through knowledge-sharing and team ceremonies • Execute recommendations from the Power Circuit solutions roadmap • Leverage AI technologies and integrate Power Digital’s Nova ecosystem tools and methodologies

🎯 Anforderungen

• 4-5 years of digital marketing experience; 3+ years in an agency setting • Minimum 3-4 years of hands-on experience with at least 2+ paid advertising channels • Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks • Experience with bid optimization, keyword research, ad copy development, campaign strategy, and optimizations • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid media’s place in the marketing funnel • Ability to formulate meaningful insights from marketing data • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated with a strong desire to succeed • Excellent interpersonal skills • Confidence with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interest in a long-lasting relationship with a growing company • Highly dependable, self-starter, high energy, positive attitude, good organization, and time management skills

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