Associate Vice President, Group Director – Media Planning

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🕒 vor 25 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🔴 Experte

👔 Vizepräsident

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Rain the Growth Agency

Rain the Growth Agency

201 - 500 Mitarbeiter

Gegründet 1998

💼 Beratung

📣 Marketing

📱 Medien

Consulting • Marketing • Media

Rain the Growth Agency ist eine Full-Service-Kreativ-, Werbe- und Mediaagentur, die sich darauf spezialisiert hat, DTC-Marken (Direct-to-Consumer) zu transformativem Wachstum zu verhelfen. Mit einem einzigartigen Ansatz, genannt Transactional Brand Building, erfüllt die Agentur sowohl Marken- als auch Verkaufsziele, indem sie Dienstleistungen in den Bereichen Medien, kreative Strategie und Analytik integriert. Als von Frauen geführte Agentur fördert Rain eine Kultur der Innovation und Flexibilität, nutzt Spitzentechnologie und proprietäre Tools, um den Return on Investment für ihre Kunden zu optimieren.

Beschreibung

• Serve as a senior strategic media lead on key client accounts and develop innovative, future-facing plans that drive measurable business growth • Lead integrated planning across Converged TV, Audio, Social, Search, Programmatic, OOH, Print, and emerging channels • Translate audience insights, historical performance, attribution outputs, marketplace trends, and client business objectives into clear, actionable recommendations • Partner with Analytics and channel leads to shape measurement plans, optimize against brand and performance KPIs, and apply learnings to future planning • Provide senior planning perspective in planning reviews, QBRs, client presentations, and executive discussions • Build trusted senior client relationships and escalate broader business or relationship issues appropriately • Partner with Media Planning Department leadership to set planning standards, scalable processes, and cross-functional ways of working • Strengthen Rain’s Media Planning practice through improved planning quality, integration, training, and workflow consistency • Advance planning tools, proprietary technology, AI-enabled workflows, and attribution models • Monitor industry trends, emerging platforms, and measurement evolution • Champion new business through pitches and collaboration with cross-functional partners • Build internal and external networks with client partners, industry experts, platform and data partners, and peers • Contribute to POVs, case studies, training materials, and Media Impact Report content • Manage, mentor, and develop planning talent, including Directors and emerging leaders • Coach teams on strategic planning, client leadership, communication, delegation, and accountability • Create and support training opportunities across tools, channels, audience strategy, planning methodology, measurement, and strategic storytelling • Champion a high-performing, collaborative, accountable planning culture • Provide input on staffing, resource allocation, utilization, and delivery models • Support account and department health by connecting scope, staffing, profitability, deliverables, client satisfaction, and team capacity • Remove barriers, clarify ownership and next steps, and maintain urgency around business-critical deliverables

🎯 Anforderungen

• 12+ years of experience in agency media planning, integrated media strategy, or related media leadership for national accounts • Deep cross-channel planning experience across linear, streaming, digital, audio, social, search, programmatic, retail media, and emerging channels • Proven ability to translate data, research, marketplace context, audience insight, and performance results into compelling strategic narratives • Strong executive presence and communication skills, with experience leading or contributing to senior client conversations, planning reviews, QBRs, and new business presentations • Experience managing and developing senior planning talent, including Directors and high-potential future leaders • Strong business acumen, including understanding of staffing, scope, utilization, operational efficiency, resource planning, and the drivers of healthy client business • Future-facing POV on media industry change, including audience strategy, Converged TV, measurement evolution, attribution, AI-enabled planning, and changing consumer behavior • Critical thinking and problem-solving skills; ability to operate through ambiguity, challenge the status quo, and roll up sleeves when needed • Collaborative, agency-first mindset; values relationships at all levels and treats others with dignity and respect

🏖️ Vorteile

• Medical, Dental, and Vision insurance • Quarterly profit-sharing program • 401(K) plan with employer match (and immediate eligibility) • 4-6 weeks PTO • 12 paid holidays • 12-18 weeks paid family and medical leave • Monthly Work-From-Home allowance • Flexible First environment with work-from-home flexibility and virtual and in-person connection when possible • Investment in employees, technology, and tools

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🗣️🇺🇸🇬🇧 Englisch erforderlich