Product Marketing Professional

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🕒 vor 2 Monaten

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Vollzeit

🟢 Junior

🟡 Mittelstufe

🎁 Produktmarketing

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VIDIZMO Redactor

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2009

🤖 Künstliche Intelligenz

☁️ SaaS

📋 Compliance

Artificial Intelligence • SaaS • Compliance

VIDIZMO Redactor ist eine KI-gestützte Schwärzungssoftware, die automatisch personenbezogene Daten (PII), geschützte Gesundheitsinformationen (PHI), Zahlungsdaten (PCI) und andere sensible Details in Videos, Audios, Bildern, Dokumenten und Datenbanken erkennt und schwärzt. Sie unterstützt die Massenverarbeitung, OCR, gesprochene PII-Schwärzung aus Transkripten und die Verfolgung von Objekten/Gesichtern/Kennzeichen und kann als SaaS, vor Ort, in der privaten Cloud oder hybrid eingesetzt werden. Entwickelt für stark regulierte Branchen und Anwendungsfälle – Strafverfolgung, Regierung, Gesundheitswesen, Recht, Callcenter, Versicherungen und Finanzen – legt VIDIZMO Redactor besonderen Wert auf Compliance (DSGVO, CJIS, HIPAA, PCI-DSS), sichere Speicherung, Integrationen und Prüfungsfähigkeit.

Beschreibung

• Responsibility for reviewing and validating AI-generated outputs • Ownership of final deliverables, regardless of AI assistance • Ability to critically evaluate AI results and ensure they meet defined requirements • Accountability for accuracy, quality, and compliance • Design, own, and continuously refine lead scoring models at the product level. • Ensure marketing-qualified lead criteria reflect actual sales qualification standards. • Improve scoring accuracy using behavioral signals, firmographic data, and conversion insights. • Apply score decay, negative scoring, and lifecycle controls to maintain funnel integrity. • Identify and monitor high-intent buyer actions across products and journeys. • Develop automation workflows that fast-track sales-ready prospects while nurturing mid-funnel leads. • Segment audiences by product interest, buyer persona, and stage in the buying cycle to improve relevance and conversion. • Turn insights from sales calls and feedback into actionable content and messaging improvements. • Guide the creation of enablement materials that directly address buyer concerns and sales objections. • Manage the intent-based content framework, determining which assets to expand, refine, or retire. • Create and maintain distinct dashboards for traffic performance and pipeline/revenue contribution. • Provide regular insights into what generates leads versus what drives closed deals. • Challenge surface-level metrics and reorient reporting toward revenue-impacting outcomes. • Collaborate closely with Sales leadership, SDR teams, and Product Marketing partners. • Lead recurring funnel reviews to identify gaps and optimization opportunities. • Recommend data-informed adjustments to campaigns, scoring logic, and messaging. • Manage advanced HubSpot configurations, including workflows, attribution models, and lifecycle stages. • Implement automation to improve efficiency across marketing and sales operations. • Ensure the platform remains reliable, scalable, and aligned with business growth objectives.

🎯 Anforderungen

• Bachelor’s degree in Marketing, Business, Computer Science, IT, or a related discipline. • Demonstrated experience supporting product-focused or technology-driven marketing initiatives. • 2–5+ years of experience in Marketing Operations, Revenue Operations, Growth, or similar roles. • Strong hands-on experience with HubSpot CRM, including advanced automation, attribution, and lifecycle design. • Excellent analytical skills paired with strong business judgment. • Ability to work independently, take ownership, and approach decisions with a revenue-first mindset. • Proven experience influencing cross-functional teams without formal authority. • Comfortable making trade-offs based on impact, urgency, and business priorities. • Data-driven approach with the ability to contextualize insights for real-world execution. • Track record of aligning marketing initiatives with sales performance and revenue outcomes.

🏖️ Vorteile

• Competitive compensation with performance-based incentives