Paid Media Manager

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🕒 vor 26 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

📈 Performance-Marketing-Manager

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Redwood Software

WebsiteLinkedInAlle Stellen

501 - 1000 Mitarbeiter

Gegründet 1993

☁️ SaaS

🏢 Unternehmen

🤝 B2B

SaaS • Enterprise • B2B

Redwood Software ist ein Cloud-natives Unternehmenssoftwareunternehmen, das Plattformen für Workload-Automatisierung und Service-Orchestrierung (RunMyJobs) bereitstellt, um Geschäftsprozesse über SAP-, ERP-, Cloud- und Vor-Ort-Systeme zu automatisieren und zu orchestrieren. Die SaaS-Angebote umfassen Job-Scheduling, Managed File Transfer, Finanz-/Record-to-Report-Automatisierung, DevOps- und Datenorchestrierung mit Low-Code-Tools, tiefgehenden SAP-Integrationen und unternehmenskritischer Sicherheit und Support.

Beschreibung

• Execute and optimize paid media campaigns that drive lead volume, lead quality, pipeline, and cost efficiency across the full funnel—from click to closed-won. • Build, manage, and optimize campaigns across search, social, display, programmatic, and third-party channels to maximize performance and conversion rates. • Help manage a multi-million-dollar annual paid media budget by monitoring spend, optimizing channel allocation, and supporting forecasting and performance reporting. • Manage relationships with third-party vendors, including paid newsletters, content syndication partners, review platforms, and lead generation programs, ensuring campaigns meet performance goals. • Apply conversion rate optimization (CRO) best practices across landing pages, ad creative, and lead capture experiences. • Partner with ABM, customer, content, product marketing, and sales teams to amplify marketing initiatives through paid channels and ensure alignment with broader demand generation strategies. • Analyze campaign performance and develop actionable recommendations to improve pipeline contribution, ROAS, CPL, cost per opportunity, and overall marketing efficiency. • Stay current on emerging paid media trends, platform capabilities, and AI-driven search developments to identify new opportunities for growth.

🎯 Anforderungen

• 4+ years of hands-on B2B paid media experience with a track record of driving demand generation and pipeline, ideally within SaaS or enterprise software. • Strong experience managing paid media campaigns across Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, and other digital advertising platforms. • Experience with 6sense, programmatic advertising, Reddit, Meta, review platforms such as G2, content syndication networks, and third-party lead generation programs is a plus. • Experience managing paid media budgets and optimizing channel performance based on business objectives and data insights. • Familiarity with Salesforce and Marketo for campaign attribution and reporting; experience with landing page optimization or personalization tools such as Instapage or VWO is a plus. • Strong analytical skills with the ability to translate campaign performance data into actionable recommendations. • Understanding of generative engine optimization (GEO) and how AI-driven search is influencing paid media strategy. • Excellent organizational and project management skills, with the ability to manage multiple campaigns and priorities simultaneously. • Strong communication and collaboration skills with experience working cross-functionally across marketing, sales, and external partners.

🏖️ Vorteile

• Equal opportunity employer policy • Compliance with local data protection laws, including GDPR