Content Marketing Manager

🕒 vor 1 Monat

🏄 California – Remote

🏄 California – Remote

💵 $77.000 - $114.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

✍️ Content-Marketing-Manager

👻 Geisterscore 19%

Was es bedeutet: die Wahrscheinlichkeit, dass für diese Stelle niemand wirklich einstellt.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Robert Half

WebsiteLinkedInAlle Stellen

10.000+ Mitarbeiter

Gegründet 1948

🎯 Rekrutierung

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Robert Half ist ein weltweit tätiges Unternehmen für professionelle Personalvermittlung und Recruiting. Wir bringen Arbeitgeber mit Fach- und Führungskräften für befristete und unbefristete Positionen in Bereichen wie Finance & Accounting, Technology, Marketing & Creative, Legal und Administrative Support zusammen. Das Unternehmen bietet Executive Search, Consulting-Lösungen und lokales Recruiting an mehr als 300 Standorten weltweit. Dabei kommen eigene, preisgekrönte AI-Tools sowie Einblicke in den Arbeitsmarkt – etwa Gehaltsübersichten, Marktberichte und Trends bei der Personalbeschaffung – zum Einsatz, um passende Kandidat:innen zu vermitteln und Hiring Manager zu beraten. Robert Half unterstützt Arbeitgeber mit B2B-Personallösungen und Arbeitssuchende mit Vermittlungsservices und Ressourcen für die berufliche Entwicklung.

Beschreibung

• Execute audience-focused content marketing plans and initiatives with Integrated Marketing Managers and senior content marketing leaders • Contribute to content marketing roadmaps aligned with audience priorities, integrated marketing plans, campaign objectives, and business goals • Identify content marketing needs across the awareness, consideration, conversion, and retention stages of the buying journey • Translate content marketing strategies into briefs, assets, campaigns, and optimization plans • Identify opportunities to improve audience engagement, conversion, search visibility, and content reuse across channels • Partner with Communications to adapt and activate thought leadership for marketing use cases • Write, edit, and optimize service pages, landing pages, email campaigns, nurture programs, paid media, SEO content, AEO content, FAQ content, campaign assets, and resource center content • Translate complex business topics into clear, audience-centered marketing assets • Apply brand voice, messaging frameworks, audience insights, and content marketing standards • Edit assets for clarity, accuracy, brand alignment, search performance, answer quality, and conversion potential • Use AI-assisted content marketing workflows responsibly while maintaining accuracy, originality, and compliance • Apply SEO and AEO best practices across search engines and AI-powered discovery experiences • Evaluate content marketing performance with SEO, Digital Marketing, Web, and Analytics teams • Support testing and optimization of headlines, calls to action, page structure, FAQs, schema-ready copy, and conversion messaging • Conduct content audits and refresh existing assets to improve organic visibility, AI answer readiness, engagement, and conversion performance • Track content marketing KPIs and recommend data-driven improvements based on audience behavior • Deliver against metrics including engagement, conversion, organic search visibility, traffic growth, AEO visibility, answer readiness, demand and pipeline contribution, content quality, reuse, production efficiency, and stakeholder satisfaction

🎯 Anforderungen

• BA in Marketing, Communications, Journalism, English, or related field • 5–8 years of experience in content marketing, digital marketing content, marketing communications, copywriting, or related roles • Demonstrated experience executing content marketing strategies and producing marketing content supporting engagement, demand generation, conversion, and business growth • Strong hands-on writing and editing experience across digital channels, including web, email, landing pages, SEO content, AEO content, and campaign assets • Deep understanding of SEO content marketing strategy, search intent, content optimization, and AI-driven discovery principles • Experience using performance insights to optimize content marketing assets and improve engagement, conversion, and discoverability • Experience in B2B, B2C, professional services, staffing, consulting, technology, or complex business environments preferred • Experience with AI-assisted content marketing creation tools and workflows preferred • Experience partnering with SEO, web, analytics, paid media, email, and integrated marketing teams preferred • Content marketing planning and execution • Marketing writing, editing, and storytelling • SEO and AEO content development • Audience-centric content marketing development • Content marketing performance analysis and optimization • Cross-functional collaboration and stakeholder management • Ability to balance strategy with hands-on execution • Strong written and verbal communication • Ability to influence without direct authority • Strong editing and feedback skills • Ability to manage multiple priorities in a fast-paced environment • Curiosity, adaptability, and a continuous improvement mindset • Content management systems • SEO and keyword research tools • Marketing analytics and reporting tools • Microsoft Office Suite and Copilot • AI-assisted content marketing creation tools • Familiarity with web content publishing and optimization workflows • Successful completion of a background check

🏖️ Vorteile

• Discretionary annual bonus • Group health insurance benefits (medical, vision, dental) • FSA and HSA healthcare accounts • Life and accident insurance • Adoption and fertility assistance • Paid parental leave of up to 6 weeks • Short-term and long-term disability • Paid time off for vacation, personal needs, and sick time • Choice Time Off (CTO), up to 17 days per calendar year for new hires • Up to 11 paid holidays per calendar year • 401(k) savings and investment plan or deferred compensation plan, if eligible • Employer match of 100% on the first 3% of contributions for eligible employees • Reasonable accommodation assistance for applicants with disabilities

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