ABM Campaign Strategist

🕒 vor 21 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $90.000 - $100.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of RWS Group

RWS Group

5001 - 10000 Mitarbeiter

💼 Beratung

🏥 Gesundheitswesen

⚖️ Rechtswesen

Consulting • Healthcare • Legal

RWS ist ein führender Anbieter KI-gestützter Sprachdienstleistungen und -technologie und spezialisiert auf Übersetzung und Lokalisierung für eine Vielzahl von Branchen. Mit dem Fokus, die globale Kommunikation zu verbessern, bietet RWS Lösungen, die die Übersetzungsqualität steigern, mehrsprachige Inhalte verwalten und den Lokalisierungsprozess optimieren. Die Leistungen richten sich an Branchen wie Luft- und Raumfahrt, Finanzwesen, Rechtswesen, Life Sciences und Technologie und nutzen fortschrittliche KI, damit Kunden effektiv über Sprachen und Kulturen hinweg kommunizieren können.

Beschreibung

• Own the marketing strategy for TrainAI across a portfolio of named target accounts • Partner with sales leads on account planning • Build account-specific narratives, content, and engagement to grow accounts from first project to scaled revenue • Research accounts and provide input into account plans, stakeholder maps, entry points, opportunities, localization relationships, and ABM strategy • Conduct continuous account research to keep positioning and ABM strategy current • Create tailored cross-channel communications and ABM campaigns addressing account-specific needs and challenges • Produce personalized sales enablement materials, proposals/RFP responses, emails, advertisements, and web content • Maintain a weekly communications cadence with TrainAI BDMs • Work with marketing operations to maintain real-time ABM reporting on engagement, buyer engagement, MQAs, sales cycle length, deal size, and revenue impact • Contribute to a shared AI-based TrainAI ABM framework • Support cross-account marketing activities including brand awareness campaigns, organic social media management, value-added content production, and event participation

🎯 Anforderungen

• 5+ years’ ABM or strategic account marketing experience with large, complex B2B enterprise or hyperscaler accounts • Experience working with technical buyers and lengthy, multi-stakeholder sales cycles • Passion for the AI industry and willingness to develop sufficient technical knowledge to discuss AI training data with an ML lead • Curious, fast-learning, and genuinely willing to evolve how they work • Experience using AI to compress research-to-asset from weeks to hours • Ability to judge the quality of AI outputs and identify confidently wrong drafts • Ability and willingness to extend and improve reusable skills and agents • Familiarity with ABM technology/tools such as 6Sense, Influ2, and Mutiny • Commercial literacy, including ability to read a pipeline and stakeholder map • Ability to work fluently across disciplines and specialist teams • Experience in the AI data services space is preferred

🏖️ Vorteile

• 25 days of paid time off (15 vacation days and 10 sick days) • Company holidays • Birthday day off • Paid time for volunteering in the community • 100% paid parental leave • 401(k) retirement plan and company match • Company-wide agile work policy supporting flexibility, trust, and work-life balance • Ongoing learning and professional development programs • Opportunities to expand skills and career • Collaborative and inclusive global work environment

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