E-Commerce Engagement Manager

🕒 vor 17 Tagen

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🛍️ E-Commerce-Spezialist

Jetzt Bewerben

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Safariland

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

🎖️ Verteidigung

🔐 Sicherheit

🛍️ eCommerce

Defense • Security • eCommerce

Safariland ist ein Hersteller und Einzelhändler von Schutz- und taktischer Ausrüstung, bekannt vor allem für Holster, Einsatzgeräte, Körperschutz, Kommunikations- und Gehörschutzsysteme. Das Unternehmen bedient Kunden aus den Bereichen Strafverfolgung, Militär und öffentliche Sicherheit sowie zivile Märkte für verdecktes Tragen und Schießsport über einen Online-Store, ein Händlernetzwerk, markengebundene Produktlinien (z. B. Bianchi, Hatch, Break Free) und Ausbildungs-/Treueprogramme.

Beschreibung

• Develop and execute onsite merchandising strategies, including product placement, category navigation, and promotional displays to maximize conversion rates and average order value across all branded ecommerce websites and Amazon storefronts. • Oversee site-wide engagement initiatives, such as personalized recommendations, cross-site linking, content optimization, and loyalty features to foster user retention and reduce bounce rates. • Analyze user behavior data to identify opportunities for experience improvements and ensure strategies support multiple business units. • Collaborate with the Customer Acquisition and Experience Manager to align onsite promotions with offsite marketing efforts (email, SMS, paid ads, influencers). • Manage UX/UI Designer resources to ensure design elements enhance usability, accessibility, brand consistency, and engagement across all platforms. • Work closely with the Ecommerce Operations Manager on system integrations, policy implementations, and process optimizations that impact onsite functionality (e.g., inventory visibility, fulfillment options, returns/exchanges). • Monitor and report on key performance indicators (KPIs) such as session duration, pages per session, cart abandonment, cross-site traffic, and conversion rates; provide data-driven recommendations to the Director and functional leads. • Stay abreast of industry trends in ecommerce engagement and merchandising for manufacturing sectors, incorporating best practices for multi-channel and multi-site sales environments. • Ensure all onsite engagement activities align with broader customer-service and Amazon goals, creating a seamless experience from acquisition through post-purchase support.

🎯 Anforderungen

• Bachelor’s degree in Marketing, Business, Ecommerce, or related field required • Advanced degree (MBA, Master's, PhD) in Marketing Business, ECommerce, or related field preferred • 5–8+ years of experience in ecommerce, onsite merchandising, or digital engagement, with proven impact on conversion rate and average order value • 2–4+ years of leadership experience, including team management and driving cross-functional initiatives in complex environments • Experience managing multi-site or multi-brand ecommerce environments, ideally within manufacturing or complex business-unit structures • Strong expertise in onsite merchandising, including product placement, category navigation, promotions, and personalization strategies • Proficiency in ecommerce analytics with ability to translate data into actionable optimization strategies • Hands-on experience with ecommerce platforms (e.g., Shopify, Magento/Adobe Commerce) and personalization or testing tools • Demonstrated success collaborating cross-functionally to execute integrated strategies