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SmartBug Media

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

Gegründet 2007

📣 Marketing

🤝 B2B

💼 Beratung

💰 Private equity im 2020-03

Marketing • B2B • Consulting

SmartBug Media ist eine Digital-Marketing-Agentur, die sich auf Inbound-Marketing, Content-Strategie, Demand Generation und HubSpot-fokussierte Marketingautomatisierung und Implementierungen spezialisiert hat. Das Unternehmen unterstützt Firmen beim Wachstum durch die Entwicklung von inhaltsgetriebenen Kampagnen, Optimierung von SEO und bezahlten Medien, Implementierung und Verwaltung von HubSpot CRM und Marketing-Tools sowie strategische Beratung in den Bereichen Markteintritt und Leadgenerierung. SmartBug bedient hauptsächlich B2B-Kunden und fungiert als Lösungspartner für Marketingtechnologie und -automatisierung.

Beschreibung

• Own the Net Retention Rate (NRR) and Gross Retention Rate (GRR) metrics. • Develop proactive "Early Warning Systems" to identify and pivot accounts at risk. • Own the executive-level relationship with the HubSpot partner ecosystem to maximize the use of HubSpot resources. • Design frameworks that move AMs from "order takers" to "strategic partners," ensuring we are embedded in the client’s long-term business roadmap. • Analyze client lifecycles to maximize value, identifying opportunities for expansion and reducing churn through superior service delivery. • Standardize and oversee the QBR process across the AM team. • Partner with Sales and Strategy to identify whitespace within the existing portfolio and coach Account Managers on identifying and closing organic growth opportunities. • Monitor and optimize the Effective Billing Rate (EBR) across the client portfolio. • Oversee the entire Account Management vertical. Recruit, mentor, and scale a team capable of managing complex, high-touch relationships. • Define and track KPIs beyond just revenue—focusing on NPS/CSAT, client health scores, and referral rates. • Work in lockstep with the VP of Strategy and the PMO/Delivery Leaders.

🎯 Anforderungen

• Proven track record of owning and improving Net Revenue Retention (NRR) and Gross Revenue Retention (GRR) within an agency or professional services environment. • Deep expertise in moving client relationships from tactical execution to strategic partnership, focusing on increasing Lifetime Value (LTV) and "stickiness." • Ability to serve as a high-level escalation point and a "trusted advisor" to C-suite client stakeholders (CEO, CMO, CFO). • Experience defining and managing KPIs that drive proactive account management, such as client health scores, referral rates, and expansion revenue. • Demonstrated ability to work effectively with PMO, Strategy, and Delivery leaders to ensure the "Golden Triangle" of relationship, roadmap, and execution is balanced. • Advanced skills in navigating complex client challenges and internal resource constraints to find win-win solutions. • A history of leading and scaling high-performing Account Management teams, with a focus on coaching AMs to lead with business value. • Deep familiarity with the HubSpot ecosystem, ability to speak to and utilize HubSpot

🏖️ Vorteile

• Remote work • Flexible hours • Professional development opportunities