Marketing Manager – Retention

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🕒 vor 26 Tagen

🏈 Alabama, Arizona, +23 weitere Bundesländer – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🌪️ Kansas – Remote ⚜️ Louisiana – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🌶️ New Mexico – Remote 🌲 North Carolina – Remote 🌾 North Dakota – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote ❄️ Minnesota – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

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Cable ONE

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 1986

📡 Telekommunikation

💰 Post-IPO Debt im 2020-05

Telecommunications

Cable ONE ist ein Internetdienstanbieter (ISP), der unter dem Markennamen Sparklight schnelle und zuverlässige Breitbanddienste liefert. Mit umfassendem WLAN für das gesamte Zuhause und glasfaserbasiertem Internet mit Geschwindigkeiten von bis zu 1 Gbps bedienen sie Privat- und Geschäftskunden in den gesamten Vereinigten Staaten. Ihre Investitionen in Infrastruktur zielen darauf ab, die digitale Kluft zu verringern, indem fortschrittliche Technologien wie Modems mit Geschwindigkeiten von bis zu 10 Gbps eingesetzt werden. Cable ONE legt großen Wert auf Kundenzufriedenheit, indem sie zuverlässigen Service und Support bieten, was ihren Dienst ideal für Arbeits-, Spiel- und Streaming-Bedürfnisse macht.

Beschreibung

• Develop and execute omnichannel retention initiatives designed to reduce churn, improve engagement, and support customer lifetime value • Support a test-and-learn culture by embedding experimentation and optimization into retention campaign planning • Translate campaign and customer performance data into actionable insights and recommendations • Partner cross-functionally to support retention initiatives aligned to customer and business needs • Monitor customer behavior, market trends, and competitive activity to identify opportunities for retention improvement • Plan, schedule, and execute multi-market retention campaigns aligned to business priorities and customer lifecycle strategies • Develop, build, QA, schedule, and deploy retention email campaigns, including customer-facing copy, campaign setup, and execution within marketing platforms • Maintain direct involvement in campaign execution activities, including targeting, fulfillment, launch coordination, and optimization • Ensure campaign assets, customer lists, reporting files, and communications are delivered accurately and on time • Embed A/B testing and test-and-learn methodologies into campaign planning to improve messaging, offers, timing, and targeting strategies • Partner with Analytics and stakeholders to define KPIs, evaluate campaign effectiveness, and identify optimization opportunities • Track, analyze, and report on retention, upgrade, and engagement metrics to support continuous improvement • Prepare and deliver recurring performance updates, dashboards, and presentations for stakeholders and leadership

🎯 Anforderungen

• Bachelor’s degree in Marketing, Business, Communications, or a related field • 6+ years of experience in retention marketing, lifecycle marketing, CRM, email marketing, or campaign management • Experience managing complex, multi-market campaigns in a fast-paced environment • Hands-on experience executing email campaigns within CRM or marketing automation platforms, including campaign setup, QA, deployment, and reporting • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights • Experience developing and optimizing targeted marketing strategies focused on customer retention and engagement • Advanced proficiency in Excel and PowerPoint • Strong organizational skills and attention to detail • Excellent communication and cross-functional collaboration skills

🏖️ Vorteile

• Medical, dental, and vision plans – start when you start! • Life insurance (self, spouse, children) • Paid time off (vacation, holiday, and personal/sick days) • 401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation) • Group Legal plan with Identity Theft Protection • Additional Perks Tuition reimbursement (up to $5,250 on 1st year) • Annual community support to various organizations across the U.S. • Associate recognition & awards programs • Advancement opportunities • Collaborative work environment • FREE Cable One services for associates who live in a serviceable area