Senior Integrated Paid Media Strategist

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Stratacomm

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51 - 200 Mitarbeiter

💼 Beratung

📦 Logistik

🏥 Gesundheitswesen

Consulting • Logistics • Healthcare

Stratacomm ist eine unabhängig geführte, integrierte Kommunikationsagentur mit Büros in Washington, D. C. und Detroit sowie einem Remote-Team in den USA. Das Unternehmen ist spezialisiert auf eine Vielzahl von Kommunikationsdienstleistungen, darunter kreative digitale Lösungen, bezahlte Medien, Öffentlichkeitsarbeit, Public Relations sowie Forschung und Planung. Stratacomm ist bekannt für seine Expertise in Bereichen wie Energie und Nachhaltigkeit, Regierung, sozialer Wandel sowie Transport und neue Mobilität. Die Agentur hat an bedeutenden Projekten gearbeitet, wie der Umsetzung von bezahlten Medienstrategien zur Reduzierung von Verkehrstoten durch Alkohol und der Bereitstellung von Kommunikationsunterstützung für die Aluminum Transportation Group.

Beschreibung

• Develop insight-driven media strategies aligned with client business objectives, communications goals, KPIs, and budgets. • Translate audience research into integrated media recommendations across Search, Social, Programmatic, Display, Video, CTV, Audio, Broadcast, Print, OOH, and emerging platforms. • Conduct audience analysis using tools such as MRI-Simmons, GWI, eMarketer, Nielsen, and first-party data sources. • Build comprehensive media plans including channel strategy, targeting, flighting, budgeting, forecasting, and measurement frameworks. • Identify opportunities to test new media channels, technologies, AI capabilities, and emerging platform features that improve campaign performance. • Collaborate with client leadership, creative, analytics, and digital teams to ensure media strategy supports the broader communications effort. • Execute media buys directly across major advertising platforms, including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other self-service platforms. • Develop RFPs, evaluate proposals, negotiate rates, secure added value, and manage publisher and vendor relationships. • Issue insertion orders, oversee trafficking, coordinate creative delivery, and ensure campaigns launch accurately and on schedule. • Maintain campaign documentation, including media plans, buy summaries, specifications, UTMs, authorization tracking, and campaign setup materials. • Monitor live campaign performance and pacing across multiple channels. • Analyze KPIs including impressions, reach, CTR, CPC, CPM, CPA, ROAS, VCR, engagement, and conversion metrics. • Make data-driven optimization recommendations involving audiences, creative, bidding strategies, placements, frequency, and budgets. • Troubleshoot tracking, tagging, pixel implementation, and delivery issues in partnership with analytics and technical teams. • Lead structured testing initiatives to continuously improve campaign effectiveness. • Manage campaign budgets from planning through final reconciliation. • Track authorizations, insertion orders, revisions, vendor invoices, and monthly billing. • Ensure campaigns deliver efficiently without over- or under-spending. • Identify and resolve delivery discrepancies with vendors proactively. • Develop reporting that goes beyond performance metrics to explain: What happened, Why it happened, Why it matters, What should happen next. • Present campaign performance and strategic recommendations clearly to clients and internal leadership. • Translate complex media data into actionable business insights and future planning recommendations. • Lead media discussions during client meetings with confidence and credibility. • Produce campaign wrap reports, benchmark analyses, and strategic recommendations that inform future investments.

🎯 Anforderungen

• 5+ years of paid media experience with demonstrated ownership of strategy, planning, buying, optimization, and reporting. • Hands-on experience across Google Ads, Meta Ads Manager, Reddit, Snapchat and LinkedIn Campaign Manager preferred. • Experience developing integrated media plans spanning both digital and traditional channels. • Strong understanding of audience research, campaign measurement, attribution, and media analytics. • Experience negotiating directly with media vendors. • Strong financial management skills, including budget pacing, authorizations, insertion orders, and invoice reconciliation. • Excellent presentation, communication, and client relationship skills. • Close attention to detail and the ability to manage multiple priorities simultaneously.

🏖️ Vorteile

• Competitive salary and benefits • Health insurance • Dental • Vision • 401(k) • Paid holidays • Flexible PTO