Senior Demand Generation Manager

🕒 vor 11 Tagen

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TigerData (creators of TimescaleDB)

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2015

📦 Logistik

🏭 Fertigung

💼 Beratung

Logistics • Manufacturing • Consulting

TigerData ist der Entwickler von TimescaleDB und bietet einen zuverlässigen PostgreSQL-Cloud-Service, der für Hochleistungs-Workloads konzipiert ist – insbesondere für Zeitreihen und Echtzeitanalysen. Mit Fokus auf Sicherheit und Skalierbarkeit unterstützt TigerData anspruchsvolle Anwendungen in verschiedenen Branchen durch blitzschnelle Datenaufnahme, komplexe Abfragen und effizientes Management großer Datensätze. Die Services eignen sich für kundenorientierte Anwendungen und werden von führenden Unternehmen in Bereichen wie IoT, KI (AI) und Finanzwesen eingesetzt.

Beschreibung

• Build and execute account-based marketing (ABM) programs targeting named accounts, buying groups, and priority industry verticals. • Develop integrated demand generation campaigns that combine digital advertising, webinars, content syndication, podcasts, email, events, and retargeting to drive qualified pipeline. • Partner with Sales to develop and execute multi-touch account plays, coordinating paid media, webinars, executive events, direct mail, and sales outreach. • Manage third-party content syndication programs to generate high-quality leads while optimizing cost per lead and pipeline contribution. • Plan and execute podcast sponsorships and advertising campaigns that increase brand awareness and generate demand within technical audiences. • Manage digital media campaigns across platforms including LinkedIn, Reddit, Google, and display networks, continuously optimizing targeting, creative, and conversion performance. • Monitor campaign performance and return on investment (ROI), using data-driven insights to optimize marketing strategies and maximize pipeline and revenue impact. • Manage relationships with external agencies, publishers, media partners, and technology vendors to ensure successful campaign execution. • Track demand generation KPIs including pipeline created, pipeline influenced, SQLs, MQLs, account engagement, cost per opportunity, and return on marketing investment.

🎯 Anforderungen

• 6+ years of experience in demand gen, ABM, or growth marketing (B2B SaaS preferred) • Strong track record in building demand generation programs tied to pipeline outcomes • Hands-on experience with Account-based marketing platforms (e.g., 6sense, Demandbase) • Data-driven mindset with experience analyzing performance and running experiments • Strong copywriting and messaging skills • Ability to manage multiple campaigns and priorities in a fast-paced environment where the market is consistently changing • Comfortable collaborating cross-functionally with marketing, product, sales, and customer success teams

🏖️ Vorteile

• Flexible PTO and comprehensive family leave • Fridays off in August 😎 • Fully remote opportunities globally • Stock options for long-term growth • Monthly WiFi stipend • Professional development and educational resources 📚 • Premium insurance options for you and your family (US-based employees)