Marketing Manager

Stelle nicht auf LinkedIn

🕒 vor 1 Monat

🔔 Pennsylvania – Remote

infoinfo

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Top Notch Distributors, Inc.

Top Notch Distributors, Inc.

201 - 500 Mitarbeiter

Gegründet 1975

🏗️ Bauwesen

🏭 Fertigung

🛍️ eCommerce

Construction • Manufacturing • eCommerce

Top Notch Distributors, Inc. ist ein führendes Unternehmen in der Türbeschlagindustrie und bietet eine breite Palette an Lösungen für Türbeschläge für den Wohn- und Geschäftsbereich. Mit über 100 vertrauenswürdigen Marken in ihrem Inventar bieten sie fachkundige Empfehlungen, schnelle Abwicklung und maßgeschneiderte Dienstleistungen, darunter Schlüsseldienste, Projektkalkulationen und elektronische Zutrittskontrollprodukte. Ihr Engagement für Qualität und Kundenservice hat sie als zuverlässigen Partner für Bauunternehmen, Projektmanager und Hausbauer in den gesamten Vereinigten Staaten etabliert.

Beschreibung

• Develop and execute Excab's marketing strategy in alignment with company growth objectives • Build and establish the company's marketing function, including processes, tools, reporting, and performance measurement • Translate marketing strategy into annual marketing plans, priorities, budgets, and a coordinated marketing calendar • Partner with sales leadership to support revenue growth, customer engagement, and sales effectiveness • Lead Excab's brand positioning and ensure consistency across all customer-facing channels • Implement, develop, and manage CRM, marketing automation, website platforms, and analytics tools • Develop and execute email marketing campaigns, automated workflows, and customer nurture programs • Build and maintain audience segmentation, marketing lists, forms, landing pages, and lead-management processes • Maintain and update the company website and coordinate SEO and website optimization initiatives • Develop and manage content across website, email, social media, print, and internal communication channels • Manage the digital asset library, including images, videos, and marketing content • Own and maintain Excab's brand standards and visual identity • Develop brochures, sell sheets, product guides, flyers, presentations, and other marketing materials • Support product launches and strategic initiatives with marketing content • Plan, coordinate, and execute trade show participation and industry events • Partner with sales to develop marketing programs, customer communications, and sales-support materials • Track marketing impact and provide data-driven recommendations to company leadership • Collaborate with sales, operations, purchasing, finance, manufacturer partners, and external vendors • Manage relationships with agencies, photographers, printers, and other marketing partners • Develop and manage the annual marketing budget and recommend future marketing investments and resources

🎯 Anforderungen

• Demonstrated experience building, improving, or scaling marketing programs, processes, and capabilities • Strong understanding of B2B marketing strategy, customer engagement, sales enablement, and revenue-focused marketing • Experience with CRM and marketing automation platforms, preferably HubSpot • Strong working knowledge of digital marketing, content marketing, email marketing, social media, SEO, and website management • Strong copywriting, editing, content-development, and verbal communication skills • Proficiency with Adobe Creative Suite, including Photoshop, Illustrator, and InDesign • Ability to analyze marketing and customer data, interpret results, and translate findings into actionable recommendations • Strong organizational and project-management skills, with the ability to establish priorities, manage multiple initiatives, and meet deadlines • Ability to take initiative and work independently in an environment where marketing processes and infrastructure are being developed • Ability to collaborate effectively with sales, operations, purchasing, finance, leadership, manufacturer partners, and external vendors • Strong problem-solving skills, sound judgment, adaptability, and a continuous-improvement mindset • Ability to communicate marketing strategy, performance, and recommendations clearly to company leadership • Bachelor’s degree in Marketing, Business, Communications, or a related field preferred • Five or more years of progressive marketing experience, preferably in a B2B distribution, manufacturing, construction, or industrial environment • Previous experience building or significantly improving a marketing function, program, or infrastructure is strongly preferred • Ability to occasionally lift and move marketing materials, trade show displays, and product samples up to 50 lbs • Ability to travel as required for trade shows, customer visits, company meetings, and industry events • Specific vision abilities required include close vision, color vision, and the ability to adjust focus

🏖️ Vorteile

• Exempt pay status • Fully remote work arrangement

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