Audience Editor, Entertainment

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🕒 vor 22 Tagen

🏄 California, New York – Remote

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💵 $93.000 - $95.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

✏️ Redakteur

👻 Geisterscore 19%

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🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of USA TODAY Network

USA TODAY Network

201 - 500 Mitarbeiter

📱 Medien

📣 Marketing

🤝 B2B

Media • Marketing • B2B

Das USA TODAY Network ist der nationale Medien- und Werbezweig von USA TODAY Co. und betreibt ein großes Portfolio von lokalen und nationalen Publikationen. Es bietet eine vollständige Palette von Werbe- und Marketinglösungen an, darunter digitale und Printanzeigen, Direktmailings, Markeninhalte, Performance-Marketing, Video, SEO, Merchandising und Self-Service-Marktplatzdienste, unterstützt durch datengesteuerte Technologie, kreative Dienstleistungen, Events und eine KI-gestützte Plattform. Das Netzwerk legt Wert auf lokale Werbe-Reichweite, unterstützt durch eine nationale Reichweite, und bedient Unternehmen aus den Bereichen Automobil, Reisen, Finanzen, Bildung, Heimverbesserung und anderen Branchen.

Beschreibung

• Develop strategies, workflows and best practices to achieve audience growth across search, social and newsletters • Monitor USA TODAY Entertainment analytics across platforms, social, newsletters and alerts, translating data into action steps • Lead audience planning for major events, tentpoles and breaking news • Determine how journalism should be packaged, distributed and presented throughout the audience journey • Create, edit or optimize audience-focused content during major events and breaking news • Partner with the content monetization team to monetize journalism and grow audience on social and distributed platforms • Manage a team of content creators across social channels, newsletters, section fronts, app alerts and other audience touchpoints • Create and monitor reporting and KPI progress for loyalty, engagement, relevance and other business goals • Experiment with innovative approaches to support company goals • Build relationships with peers and partners and translate newsroom and business strategies into actionable steps for journalists • Work extended hours, including evenings, weekends and holidays, when news requires it

🎯 Anforderungen

• Bachelor's or master's degree in communications, journalism, marketing or related field preferred or equivalent combination of education and experience • At least 5 years of newsroom experience, including management, preferably in an audience development role at a digitally-focused media organization with expertise in entertainment • Journalism experience is mandatory • Proven passion and experience with storytelling via social media, search and newsletters • Expertise in platforms such as Reddit, Discord, WhatsApp, Instagram, TikTok, YouTube, X, Facebook, Threads and more • Passion for helping news organizations distribute indispensable journalism and building trusted relationships with readers • Proactive leadership and ability to manage time and prioritize tasks independently • Devotion to peer-to-peer training, as both a teacher and student • Experience using Google Analytics and Parse.ly or similar tools • Expertise in platform-specific data tools such as Meta, TikTok, Reddit, and Salesforce • Excellent written and verbal communication skills • Familiarity with news products and journalism, including media analytics and ethics • Experience with third-party distribution tools like Hootsuite, True Anthem and Echobox preferred • Experience using AI to analyze data is a plus • Resume, cover letter and examples of at least three audience-engagement projects or strategies with relevant KPIs or results

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