Paid Search Manager

🕒 vor 1 Tag

🇮🇳 Indien – Remote

💵 ₹116.667 - ₹166.667 / Monat

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

📈 Performance-Marketing-Manager

👻 Geisterscore 0%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Vida Shoes International

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 1973

🏭 Fertigung

💼 Beratung

👗 Mode

Manufacturing • Consulting • Fashion

Vida Shoes International ist ein führendes Unternehmen in der Schuhindustrie, bekannt für seinen umfassenden Ansatz, Marken dabei zu unterstützen, ihre Ziele zu erreichen. Seit 1974 bietet Vida Shoes Expertise in der Verwandlung eines Designerinspirations in ein verkaufsfertiges Endprodukt. Das Unternehmen ist in verschiedenen Kategorien tätig, darunter Mode, Kinder, Outdoor & Lifestyle, Sport und Herrenschuhe. Mit einer reichen Geschichte, die im Keller der Eltern begann und sich weltweit ausbreitete, bewahrt Vida Shoes einen Geist der Einheit und Individualität innerhalb seines Teams. Das Unternehmen hat seinen Hauptsitz in New York City und ist stolz darauf, der glaubwürdigste Name hinter vielen erfolgreichen Schuhmarken zu sein.

Beschreibung

• Independently manage and optimize paid search programs across multiple D2C/e-commerce brands • Build, manage, and optimize Google Search, Google Shopping, Performance Max, Demand Gen, and Microsoft Ads campaigns • Own campaign performance against revenue, ROAS, conversion, and profitability goals • Develop campaign structures and segmentation strategies based on product performance, category, brand, margin, seasonality, and business priorities • Conduct product-level performance analysis to identify top-performing products, underperformers, wasted spend, and scaling opportunities • Manage and troubleshoot Google Merchant Center, product disapprovals, warnings, feed errors, account issues, and product eligibility • Optimize product feed attributes, custom labels, product segmentation, product data quality, and feed health • Develop keyword and search strategies across brand, non-brand, category, product, competitor, and seasonal campaigns • Conduct keyword research, search-term analysis, and negative keyword management • Develop and manage automated bidding strategies including Target ROAS, Maximize Conversion Value, Target CPA, and Maximize Conversions • Manage budgets and pacing and recommend reallocations based on performance and incremental growth opportunities • Develop structured testing roadmaps across bidding, campaign structure, Performance Max, Broad Match, landing pages, ad copy, audiences, feeds, promotions, and emerging Google Ads products • Analyze revenue, ROAS, spend, conversion rate, CPA, CPC, average order value, impression share, and other e-commerce KPIs • Diagnose performance changes and communicate causes and recommended actions • Prepare weekly, monthly, and ad hoc reporting with actionable insights • Identify performance risks, account issues, testing opportunities, and incremental growth areas • Stay current on Google Ads product updates, automation, AI-driven campaign capabilities, and paid search trends • Collaborate with the Senior Manager, Paid Search, Director of Paid Media, internal teams, and feed management partners

🎯 Anforderungen

• 5–6+ years of hands-on paid search / Google Ads experience, preferably within an agency, multi-brand organization, or D2C/e-commerce business • Strong experience independently managing multiple paid search accounts simultaneously • Demonstrated experience managing significant paid media budgets and being accountable for revenue and ROAS goals • Strong D2C/e-commerce experience • Advanced hands-on knowledge of Google Search, Google Shopping, Performance Max, Demand Gen, Google Merchant Center, and Microsoft Advertising • Advanced understanding of Google Smart Bidding, including Target ROAS and value-based bidding strategies • Strong experience with Shopping campaign structures, product segmentation, and product-level performance analysis • Hands-on experience working with Google Merchant Center and product feeds • Strong understanding of campaign structures, match types, keyword strategy, search-term analysis, and negative keyword management • Ability to diagnose performance issues across bidding, budget, feed quality, campaign structure, conversion rate, tracking, competition, and seasonality • Strong understanding of e-commerce KPIs including revenue, ROAS, conversion rate, CPA, AOV, CPC, impression share, and profitability • Strong analytical and problem-solving skills • Advanced proficiency in Excel and/or Google Sheets • Strong attention to detail and ability to QA campaign setups, budgets, conversion tracking, feeds, URLs, promotions, and account changes • Strong written and verbal communication skills • Ability to independently manage multiple brands, projects, priorities, and deadlines • Preferred: experience with D2C retail, footwear, fashion, apparel, accessories, or consumer brands; large e-commerce catalogs; high-spend Google Ads accounts; third-party feed management platforms; custom-label and product segmentation strategies; GA4, conversion tracking, attribution, enhanced conversions, and e-commerce measurement; Microsoft Ads; Performance Max channel analysis; new customer acquisition and incremental growth; Looker Studio or other reporting platforms