Communications and Marketing Manager

🕒 vor 14 Tagen

🐻 Alaska, Arizona, +10 weitere Bundesländer – Remote

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💵 $51.538 - $87.908 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🗣️ Kommunikation

🦅 H1B-Visum-Sponsor

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👻 Geisterscore 0%

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🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Western Digital

Western Digital

10.000+ Mitarbeiter

Gegründet 1970

🏭 Fertigung

📦 Logistik

💼 Beratung

💰 €900.000.000 Post-IPO Equity im 2023-01

Manufacturing • Logistics • Consulting

Western Digital ist ein führender Hersteller von Speicherlösungen, darunter Solid-State-Laufwerke (SSDs), Festplatten (HDDs), USB-Flash-Laufwerke und Speicherkarten. Das Unternehmen bietet ein breites Portfolio für unterschiedlichste Einsatzbereiche, etwa Gaming, Videoüberwachung und Datensicherung. Darüber hinaus liefert Western Digital Lösungen für Rechenzentren, Network Attached Storage (NAS) und digitale Fotografie. Western Digital ist für seine Innovationskraft bei der Entwicklung von Speichertechnologien bekannt, die den Anforderungen von Privatanwendern und Unternehmen gleichermaßen gerecht werden.

Beschreibung

• Develop and execute marketing strategies and campaigns for CaFÉ and ZAPP supporting customer engagement, awareness, adoption, retention, and revenue generation • Evaluate marketing performance and recommend changes based on results, audience needs, and business priorities • Manage CaFÉ’s e-blast program, including strategy, promotion, advertiser relationships, execution, and revenue performance • Plan and manage paid digital and social media campaigns, including audience targeting, creative direction, and performance evaluation • Develop communications strategies and plans for product launches, system changes, customer initiatives, operational updates, and other business needs • Write, edit, produce, and manage customer-facing content across websites, blogs, newsletters, product announcements, help content, sales materials, and social media • Lead marketing, promotional, and audience-engagement webinars and virtual events • Support product-led educational webinars through promotion, audience communications, and marketing and visual materials • Manage a portfolio of recurring communications, campaigns, product communications, social content, and other projects • Maintain the CaFÉ and ZAPP marketing and communications calendar • Develop project plans, coordinate contributors and reviewers, manage approvals, and complete projects • Manage competing priorities, changing needs, risks, and capacity conflicts • Translate subject-matter input from product and business teams into clear communications and marketing approaches • Collaborate with Creative West’s marketing and communications team on brand alignment, organizational storytelling, and shared campaigns • Represent Creative West, CaFÉ, and ZAPP at conferences, webinars, meetings, and sector events

🎯 Anforderungen

• Strong writing and editing skills, with experience creating clear, audience-focused content for a range of purposes and formats • Demonstrated experience developing and executing marketing and communications strategies, campaigns, and content across multiple channels based on business goals, audience needs, and intended outcomes • Experience managing multiple concurrent projects with competing priorities • Experience with digital marketing and social media, including creating content, managing campaigns, and reviewing performance data • Experience working with website content management systems and other digital platforms, with the ability to learn new systems and technology quickly • Experience with WordPress preferred • Experience with Canva, Adobe Creative Cloud, or comparable visual content tools preferred • Experience creating or editing basic video or multimedia content preferred • Experience working with email marketing, customer relationship management, analytics, or digital advertising platforms preferred • Experience communicating about technology products, SaaS platforms, or other products that require translating technical or operational information for nontechnical audiences preferred • Familiarity with arts, cultural, nonprofit, or other mission-driven organizations and audiences preferred

🏖️ Vorteile

• Employer-paid health insurance • Employer-paid life and disability insurance • Dental insurance partially subsidized by employee • 401(k) with up to 5% match • 37.5 hour work week • Generous vacation and sick leave • 10 paid holidays plus the week off between Christmas and New Year’s Day

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