VP, Integrated Media Activation Strategy

🕒 vor 3 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $157.000 - $175.000 / Jahr

⏰ Vollzeit

🔴 Experte

👔 Vizepräsident

👻 Geisterscore 0%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

Jetzt Bewerben

Ähnliche Remote-Jobs finden

E-Mail-Benachrichtigung für neue Jobs einrichten

📊 Überprüfen Sie Ihre Lebenslauf-Bewertung für diese Stelle

Verbessern Sie Ihre Chancen auf ein Vorstellungsgespräch, indem Sie Ihre Lebenslauf-Bewertung vor der Bewerbung überprüfen.

Lebenslauf hochladen

Wpromote

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

Gegründet 2001

📣 Marketing

Marketing

Wpromote ist eine Digitalmarketing-Agentur, die sich darauf konzentriert, Unternehmen durch innovative Marketingstrategien zu transformieren. Sie bieten eine breite Palette von Dienstleistungen an, darunter bezahlte Medien, SEO, Content-Marketing, Social Media und Influencer-Marketing. Wpromote nutzt firmeneigene Technologien und datengesteuerte Erkenntnisse, um das Unternehmenswachstum und die Marketing-Performance zu optimieren. Ihr Ansatz ist agil und ergebnisorientiert, wobei der Fokus auf strategischer Planung, Optimierung der Konversionsrate und Business Intelligence liegt. Wpromote hat es sich zum Ziel gesetzt, Unternehmen dabei zu helfen, ihre Daten zu entschlüsseln und zukünftige Chancen vorherzusagen, indem sie mit Branchenführern und Startups zusammenarbeiten, um durch kreative Lösungen der Konkurrenz einen Schritt voraus zu sein. Die Agentur ist bekannt für ihren innovativen Ansatz und ihren Einfluss auf die Rentabilität der Kunden, wobei die Bedeutung der Datennutzung und strategischen Marketingplanung betont wird.

Beschreibung

• Translate complex media strategies into actionable activation plans across Paid Search, Paid Social, Programmatic, Video, traditional media, and emerging channels • Lead integrated media activation on high-profile enterprise pitches, developing strategies, presenting recommendations, and demonstrating measurable results • Develop full-funnel media investment strategies balancing brand-building and performance objectives • Optimize cross-channel budget allocation and identify high-impact incremental investment opportunities • Identify and activate new media opportunities, including custom partnerships, sports sponsorships, experiential activations, influencer collaborations, publisher IP, and first-to-market formats • Build relationships with media, technology, data, and platform partners • Collaborate with Strategy, Creative, Audience, and Communications teams on media concepts • Partner with Data Strategy & Analytics on measurement approaches connecting brand impact, incrementality, and performance outcomes • Provide strategic activation leadership during the first 45 days after a new business win • Partner with Client Strategy and channel leadership to identify media investment, channel expansion, partnership, and client growth opportunities • Craft scalable activation frameworks, investment approaches, playbooks, and best practices • Develop POVs, case studies, credentials, and pitch materials • Connect Client Strategy and channel teams around a unified activation vision • Coach and mentor media leaders across biddable and non-biddable channels • Support integrated team structures, improve activation workflows, and establish KPIs around media diversification, investment, and business growth • Optimize and scale Wpromote's revenue technology ecosystem, including systems, integrations, automations, and data infrastructure • Drive evolution of the CRM and broader go-to-market technology stack with Revenue Operations, Enablement, IT, Finance, and business stakeholders

🎯 Anforderungen

• 10+ years of experience in media planning, buying, activation, or integrated media strategy, with significant experience within an advertising agency environment • Deep hands-on experience across media platforms, bridging in-platform execution and holistic media strategy • Experience developing and leading integrated media strategies for large, complex enterprise clients across multiple industries and business objectives • Expertise across biddable media: Paid Search, Paid Social, Programmatic, and Video • Expertise across traditional/direct-buy media • Experience translating audience, brand, and communications strategies into tactical, cross-channel media plans • Understanding of full-funnel media investment, brand and performance objectives, budget allocation, and measurable business outcomes • Experience developing and executing innovative media activations, including custom partnerships, sponsorships, experiential, influencer, publisher integrations, or emerging formats • Success leading media strategy for enterprise new business pitches • Commercial acumen and experience growing existing client relationships through expanded media investment, new channels, or strategic partnerships • Experience managing performance accountability against KPIs such as CPA, ROAS, customer acquisition, and revenue growth • Ability to collaborate across Client Strategy, Creative, Media, Data & Analytics, and other cross-functional teams • Experience leading, mentoring, or developing media planning and activation talent • Strong executive presence, presentation, and storytelling skills • Ability to communicate and defend strategic recommendations to senior-level clients and internal leadership • Solutions-oriented mindset and ability to navigate ambiguity • Strong operational judgment and experience managing competing priorities and driving initiatives from strategy through execution • Familiarity with advanced measurement methodologies, including incrementality testing, brand lift studies, marketing mix modeling (MMM), and cross-channel effectiveness (nice to have) • Experience building, launching, or scaling an integrated media planning, media innovation, or strategic partnerships function (nice to have) • Experience developing first-to-market media partnerships, custom activations, or innovative investment models (nice to have) • Experience building integrated media playbooks, operating frameworks, or cross-functional processes (nice to have) • Network of media owners, publishers, technology partners, and industry relationships (nice to have) • Position is not eligible for immigration sponsorship • Authorization to work in the U.S. verified through E-Verify

🏖️ Vorteile

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits • Annual performance bonus (not guaranteed; eligibility requires active employment in good standing and not being on a Performance Improvement Plan) • Remote work flexibility • Office hubs in Los Angeles and New York with learning and development opportunities, events, workspace, and in-person collaboration