Alternative Channels Sales Manager

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1440 Foods

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51 - 200 employés

👥 B2C

🧘 Bien-être

B2C • Food & Beverage • Wellness

1440 Foods s'engage à fournir énergie et nutrition pour aider chacun à libérer son potentiel et à profiter pleinement de chaque journée. Avec pour mission de soutenir des modes de vie sains, l'entreprise propose une gamme d'encas et de boissons riches en protéines sous des marques telles que Pure Protein, Met-Rx, Body Fortress et FITCRUNCH, conçus pour les personnes actives cherchant à améliorer leurs performances et à tirer satisfaction de leurs choix nutritionnels.

Description

• The Alternative Channels Sales Manager is responsible for developing, managing, and growing 1440 Foods’ presence across Drug, Value, Health & Fitness, and Retail Specialty channels. • This role drives distribution, velocity, and brand visibility by building strong distributor and retail partnerships, while leading execution across a diverse set of accounts. • Build and maintain strong relationships with natural, specialty, and broadline distributors including Muscle Foods, Village Grocers, and regional partners. • Create monthly and quarterly promotion activity for regional distributors to drive incremental placement and close distribution gaps. • Conduct regular business reviews with distributor representatives to track performance, identify gaps, and execute joint business plans. • Train and educate distributor sales teams on 1440 Foods' product portfolio, selling points, and brand story. • Manage deductions, credits, and promotional programs within established guidelines. • Call on national and regional drug chain buyers and store-level decision makers (e.g., CVS, Walgreens, Rite Aid, regional chains). • Secure new distribution and expand shelf placement for 1440 Foods SKUs in the health, nutrition, and grab-and-go sets. • Execute promotional programs, endcaps, and secondary placement opportunities. • Monitor planogram compliance and conduct store audits to ensure proper merchandising standards. • Develop and grow business within value and dollar channel accounts (e.g., Dollar Tree, Family Dollar, and Dollar General). • Present tailored assortments and value-pack configurations aligned to channel shopper profiles. • Partner with trade marketing team to develop channel-specific programs and promotional pricing strategies. • Call on gyms, fitness studios, CrossFit boxes, and corporate wellness accounts. • Drive trial and sales growth through growing ACV, managing core business and new product placements. • Identify and convert new accounts within the fitness community and develop account-specific promotional plans. • Open new, manage, and grow existing health food store accounts, including Vitamin Shoppe, GNC, independents, co-ops, and regional natural chains. • Secure prominent shelf placement and in-store promotional support. • Leverage distributor relationships to drive pull-through and replenishment at store level. • Partner with brokers where applicable to maximize coverage and account penetration. • Track weekly and monthly sales performance against targets using CRM tools and distributor portals. • Analyze sell-in vs. sell-through data to identify trends, gaps, and growth opportunities. • Provide accurate forecasts and account-level volume projections to the sales leadership team. • Submit timely call reports, expense reports, and account activity summaries.

🎯 Exigences

• Bachelor’s degree in Business, Marketing, or related field preferred. • 5–8 years of CPG sales experience, preferably in the Natural, Health & Fitness, Drug, and Value channels. • Demonstrated experience calling on distributors and managing multi-channel retail accounts. • Strong understanding of the natural and specialty retail landscape, including distributor dynamics. • Ability to analyze sales data and translate insights into actionable strategies. • Proficiency in sales and analytics tools such as Power BI, Exceedra, IRI, and Microsoft Office Suite. • Excellent verbal and written communication and presentation skills. • Self-motivated with the ability to manage a large territory independently. • Experience with speciality distributors is a plus. • Knowledge of wellness and functional food/beverage trends. • Passion for health, fitness, and performance nutrition preferred. • Valid driver's license and ability to travel up to 40%.

🏖️ Avantages

• Competitive compensation and benefits package • Career development and growth opportunities