Growth Marketing Lead

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

👻 Score fantôme 24%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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82DASH

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1 - 10 employés

📣 Marketing

☁️ SaaS

🛍️ eCommerce

Marketing • SaaS • eCommerce

82DASH est une plateforme qui aide les marques à capturer du contenu authentique généré par les utilisateurs (UGC) pour le marketing sans dépendre d'influenceurs payés, de contenus scénarisés ou de matériaux générés par l'IA. Le service met l'accent sur les contributions authentiques des clients, des flux de demandes simples ou d'accès anticipé, et des intégrations fluides avec les structures technologiques des marques pour faire émerger et déployer un UGC authentique à travers les canaux.

Description

• Own customer seeding campaigns from brief through to launch, optimisation and reporting • Plan and run performance marketing campaigns across paid social and other acquisition channels • Develop campaign concepts that encourage target customers to participate, create content and trial products • Work directly with brands to define target audiences, incentives, campaign objectives and success metrics • Build campaigns that combine acquisition, content creation, consumer insight and product trial • Own audience targeting, media spend, creative testing and CAC performance • Develop compelling content challenges, offers and activation mechanics that drive participation • Work across new-customer acquisition and existing-customer content activation campaigns • Analyse campaign performance and identify ways to improve CAC, participation, conversion and redemption • Turn successful campaigns into repeatable playbooks across brands and verticals • Work closely with the product team to improve 82DASH based on real campaign needs • Help shape the positioning, commercial model and go-to-market strategy for the service side of the business

🎯 Exigences

• Experience in performance marketing, customer acquisition or consumer growth • Experience in a role such as Performance Marketing Lead, Brand Marketing Lead, Head of Acquisition or Consumer Marketing Manager • Strong understanding of paid social, audience targeting, creative testing and acquisition funnels • Ability to balance performance marketing with strong brand and creative thinking • Experience developing campaigns that move consumers from awareness through to action • Strong understanding of CAC, conversion rates, ROAS and broader growth metrics • Experience working with B2C, D2C or consumer brands • Comfortable developing campaign ideas, offers, incentives and creative briefs • Experience with UGC, creator marketing, customer content or community activation is a strong plus • Experience with rewards, vouchers, loyalty or incentivised acquisition is a plus • Comfortable working directly with founders and senior marketing teams • Commercially minded, analytical and highly hands-on • Clear, practical communicator with a bias to action • Comfortable in an early-stage, high-ownership environment

🏖️ Avantages

• Lead and define a new service line from an early stage • Work directly with founders across product, growth and GTM • Own campaigns across performance marketing, brand, acquisition and customer activation • Experiment with a model that combines customer acquisition with content and participation • Turn successful campaigns into a repeatable growth playbook • Influence both the service model and the underlying 82DASH product • High ownership across strategy, revenue, campaign performance and product direction • Be part of an early-stage company and help define the category

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