Strategic Marketing Specialist – Critical Industries

🕒 il y a 1 mois

🌲 North Carolina – Distant

🌲 North Carolina – Remote

💵 $100 500 - $160 800 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 14%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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ABB

Site WebLinkedInTous les Emplois

10 000+ employés

💼 Conseil

📦 Logistique

🚗 Transport

💰 €545 852 720 Post-IPO Debt - ABB en 2023-11

Consulting • Logistics • Transport

ABB est une entreprise technologique mondiale spécialisée dans l'électrification, l'automatisation industrielle, la robotique, le motion et les produits et services énergétiques. Elle conçoit, fabrique et entretient des équipements tels que des moteurs, des entraînements, des équipements moyenne et basse tension, des transformateurs, des infrastructures de recharge pour véhicules électriques et des systèmes robotiques. Elle fournit également des logiciels et des services de cycle de vie à des clients dans les secteurs des services publics, de l'industrie, des transports et des infrastructures pour améliorer l'efficacité et permettre un avenir connecté numériquement et à faible émission de carbone.

Description

• Support market-driven growth initiatives across multiple industries. • Identify and activate marketing opportunities aligned with ABB Electrification’s strategy. • Position ABB as a trusted technology partner. • Analyze customer challenges, buying drivers, and decision-making processes to inform market positioning, value propositions, and messaging. • Translate long-term business strategy into go-to-market and campaign strategies with clear objectives and success metrics. • Support market and competitive intelligence regarding technology trends, customer needs, and emerging applications. • Plan, develop, and lead execution of integrated marketing campaigns. • Partner with segment leaders and product teams to identify new business opportunities and support segment-based marketing initiatives. • Develop messaging frameworks and content requirements articulating ABB’s value across the industry lifecycle. • Ensure consistent positioning across digital, events, content, and partner channels. • Collaborate with segment leaders to represent ABB within key industry organizations at regional and national levels. • Identify opportunities for speaking engagements, panels, white papers, and industry collaboration with communications. • Support priority trade events, conferences, and customer forums to strengthen ABB’s market presence.

🎯 Exigences

• Bachelor’s degree in business, marketing, engineering, or a related field. • 5+ years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales. • Ability to organize information and communicate clearly with different audiences. • Demonstrated ability to work effectively across multiple functions and influence without direct authority. • Exhibits a high say/do ratio—sets clear commitments and delivers results with consistency and credibility. • Strong analytical, communication, and presentation skills. • Ability to travel up to 20% within the U.S.

🏖️ Avantages

• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan. • Choice between two dental plan options: Core and Core Plus • Vision benefit • Company paid life insurance (2X base pay) • Company paid AD&D (1X base pay) • Voluntary life and AD&D – 100% employee paid up to maximums • Short Term Disability – up to 26 weeks – Company paid • Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay. • Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance) • Parental Leave – up to 6 weeks • Employee Assistance Program • Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption • Employee discount program • 401k Savings Plan with Company Contributions • Employee Stock Acquisition Plan (ESAP) • 11 paid holidays • Vacation based on years of service for hourly and non-exempt positions • Salaried exempt positions provided vacation under a permissive time away policy • Short-term incentive plan/annual bonus eligibility

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