VP, Growth Marketing

🕒 il y a 16 jours

🌐 États-Unis, Canada – Distant

🇺🇸 États-Unis – Télétravail 🇨🇦 Canada – Télétravail

💵 $210 000 - $230 000 / an

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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ABC Fitness

Site WebLinkedInTous les Emplois

1001 - 5000 employés

☁️ SaaS

⚕️ Assurance santé

🧘 Bien-être

SaaS • Healthcare Insurance • Wellness

ABC Fitness est un fournisseur technologique de premier plan spécialisé dans les solutions logicielles pour les entreprises de gymnase et de fitness à travers le monde. Avec une suite de plateformes comprenant la gestion de salle de sport, la gestion des membres et des solutions d'entraînement personnel, ABC Fitness permet aux entreprises de toutes tailles d'optimiser leurs opérations, d'engager leurs membres et de stimuler leur croissance. Leurs solutions sont conçues pour répondre à un large éventail de modèles commerciaux de fitness, allant des grandes salles de sport aux studios de boutique et aux entraîneurs personnels, garantissant qu'ils répondent aux besoins uniques de leurs utilisateurs.

Description

• Own new MRR, expansion, growth targets, goals, pacing, and priorities across ABC Trainerize and ABC FitMetrics • Establish global performance review, experimentation, and corrective-action cadence • Align customer segmentation, growth opportunities, and product-led plays with Product, Marketing, and Customer Success • Lead paid acquisition strategy across SEM, paid social, and programmatic channels • Own the digital funnel and build a conversion-rate optimization program • Scale lifecycle marketing, automation, segmentation, and personalization programs • Scale technical SEO, answer engine optimization, intent-led content, social, influencer, affiliate, partner, and community growth • Identify and scale emerging acquisition channels, growth loops, and revenue opportunities • Create and own the PLG Operating System, including weekly business reviews, monthly performance reviews, and quarterly planning • Build executive reporting connecting investment to MRR, expansion, activation, adoption, conversion, retention, CAC/payback, channel mix, and forecast versus plan • Establish a single source of truth across product, CRM, and marketing platforms • Implement attribution, incrementality, lift testing, holdouts, geo tests, and standardized dashboards • Own forecasting and scenario planning across base, upside, and downside cases • Improve the full customer journey from acquisition through expansion • Partner with Product and Engineering to remove friction in product experience, onboarding, and conversion • Lead and develop a high-performing growth organization and vendor ecosystem • Build playbooks, documentation, scalable systems, and an experimentation culture • Drive portfolio growth and shared measurement across ABC Trainerize and ABC FitMetrics • Identify and scale AI capabilities, agentic workflows, personalization, forecasting, experimentation, and customer journey optimization

🎯 Exigences

• 10+ years in product-led growth, growth marketing, product growth, digital growth, or comparable function • Experience operating at VP level and leading teams or functional owners • Proven experience owning the full customer journey and delivering measurable outcomes across activation, onboarding, adoption, conversion, retention, expansion, add-ons, seat growth, MRR or ARR • Strong product and growth analytics orientation, including executive dashboards, forecasting, experimentation, and investment decisions informed by customer and product data • Demonstrated success managing meaningful budgets across paid and non-paid channels, internal teams, and agency partners • Ability to diversify beyond paid search into organic growth, content, social, influencer activity, SEO/AEO, lifecycle, CRO, and emerging channels • Proven ability to partner closely with Product and Engineering to improve product value, activation, adoption, and conversion, and influence decisions without direct authority • Practical experience applying AI in a business or growth function, including AI-enabled or agentic workflows beyond basic content generation or productivity use cases • Experience in a mid-sized or scaled company • B2B SaaS, consumer, direct-to-consumer, subscription, or marketplace experience may be relevant • Exceptional cross-functional leadership, communication, and stakeholder management skills • Ability to remain hands-on while building scalable systems and developing a lean, high-performing team • Deep knowledge of activation, onboarding, adoption, conversion, retention, expansion, growth loops, experimentation, lifecycle marketing, web/CRO, paid acquisition, organic growth, SEO/AEO, content, social, and influencer channels • Ability to lead teams across regions and time zones with cultural intelligence and an inclusive mindset • Strong analytical and financial acumen, forecasting, scenario modeling, attribution guardrails, incrementality testing, and KPI management • Experience governing agencies, tools, contractors, and vendor ecosystems

🏖️ Avantages

• Open PTO policy • Quarterly Days of Disconnect • Parental & Pawternity Leave • Quarterly Best Life fitness reimbursement • Medical/Dental/Vision coverage • Employee Assistance Program (EAP) • Calm App subscription for employee and up to 4 dependents over age 16 • Bonuses, commissions, equity, or other incentive programs may be offered where applicable • Purpose-led, values-focused culture • Professional development opportunities • Inclusive workplace and equal opportunity employment

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