B2B Marketing Manager

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AstorMueller - Tech meets Shoe Excellence.

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 1928

👥 B2C

👗 Mode

🛒 Commerce de détail

B2C • Fashion • Retail

AstorMueller est une entreprise dédiée à la création de chaussures parmi les plus raffinées au monde, s'appuyant sur plus de 90 ans d'expertise en cordonnerie. Avec une équipe de designers experts d'Europe et des spécialistes techniques d'Allemagne et d'Italie, AstorMueller combine le savoir-faire traditionnel avec des technologies modernes et des matériaux issus de sources durables. L'entreprise valorise l'innovation et la collaboration, construisant des partenariats enrichissants avec des marques, des revendeurs et des communautés à l'échelle mondiale.

Description

• Planning, managing and executing marketing and sales activities — from campaigns and POS initiatives to B2B communications and sales enablement — including coordination with internal teams and partners and performance monitoring • Marketing activities & Key Accounts: activation plans, campaign calendar, KPIs, coordination with customer marketing, and tracking/monitoring of implementation and performance. • POS / VM / Branded Spaces: concept development, rollout planning (store lists, quantity logic, scheduling) and coordination of production and shipping with MarOps/logistics. • Incentives & promotional gifts: idea generation, briefing for implementation, coordination of quantities and distribution. • B2B newsletters & communications: topic planning, content structure and scheduling — handover to MarOps for creation and dispatch, including tracking. • Sales enablement: go-to-market initiatives and presentation of activations during collection handovers.

🎯 Exigences

• Several years of experience in B2B/trade/retail marketing (ideally wholesale/retail/consumer) • Strong in campaign management, POS/VM activations, stakeholder management • Excellent project management (multiple streams, timelines, clear briefings) • Strong numerical affinity and analytical skills: budget/KPI tracking, very good Excel/reporting skills • Tools: Jira (or similar) and CRM/marketing automation advantageous • Confident communicator and presenter (sales enablement)

🏖️ Avantages

• A friendly, collaborative atmosphere within international teams. • Innovative and exciting area of responsibility with diverse development opportunities. • Flat hierarchies and short decision-making paths that help you implement your own ideas. • Corporate benefits program. • Regular employee events. • Flexibility in working hours and location. • Discounts on our own products.