Senior Manager, Growth Marketing, Web – Mobile

🕒 il y a 1 mois

🏈 Alabama, California, +17 états de plus – Distant

🏈 Alabama – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🦬 Montana – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $125 000 - $150 000 / an

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

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BEGiN

Site WebLinkedInTous les Emplois

201 - 500 employés

📚 Éducation

👥 B2C

Education • B2C

Begin est une entreprise qui propose des programmes d'apprentissage primés conçus pour les enfants, se concentrant sur l'apprentissage par le jeu. L'entreprise offre des ressources telles que des applications numériques, des kits pratiques et des abonnements premium pour soutenir les étapes de développement des jeunes apprenants, avec un accent particulier sur le bien-être émotionnel. En partenariat avec des marques reconnues comme Sesame Street, Begin propose également des podcasts pour les parents afin qu'ils aient de nouvelles perspectives sur l'éducation des enfants. Leurs programmes couvrent une variété de thèmes éducatifs, incluant la gentillesse, l'amitié et la curiosité, visant à transformer les étapes importantes des enfants en moments magiques d'apprentissage et d'exploration.

Description

• Own and scale Begin’s full-funnel acquisition and growth strategy across web and mobile ecosystems. • Lead the performance marketing engine responsible for driving efficient subscriber growth for product lines. • Oversee acquisition strategy, experimentation, media investment, attribution, forecasting, and funnel optimization across major paid channels. • Shape how to acquire customers and build a scalable growth system. • Design and operationalize sophisticated experimentation frameworks across creative strategy and audience segmentation. • Establish scalable testing infrastructure and best practices across growth channels.

🎯 Exigences

• 7–10+ years of experience in growth marketing, performance marketing, or user acquisition across web and mobile. • Significant experience in consumer subscription businesses, ideally trial-driven models. • Proven track record scaling acquisition programs across Meta, Google, TikTok, Apple Search Ads, and additional growth channels. • Strong expertise in: Subscription economics, LTV modeling, Funnel optimization, Attribution and incrementality, Growth experimentation. • Experience managing multimillion-dollar media budgets with accountability to CAC, ROAS, payback, and contribution margin targets. • Deep analytical fluency across GA4, Looker, AppsFlyer, Excel/Sheets, and related growth tooling. • Experience partnering cross-functionally with Product, Data Science, Engineering, and Creative teams. • Prior people management experience strongly preferred.

🏖️ Avantages

• Comprehensive health coverage including medical, dental, and vision. • 401(k) to support your long-term financial goals. • Company-paid life insurance and disability coverage. • Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents. • Flexible PTO and sick time that we actually encourage you to use. • Extensive holiday schedule, including company-wide week-long breaks in both summer and winter. • A supportive, collaborative team working on products that make a meaningful impact for families.