Senior Manager – Strategic Partnerships, RMN Development

🕒 il y a 6 jours

🗽 New York – Distant

🗽 New York – Remote

💵 $140 000 - $180 000 / an

⏰ Temps Plein

🟠 Senior

💰 Responsable de comptes

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BIG HAPPY

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2019

📣 Marketing

📱 Médias

🤝 B2B

💰 €2 500 000 Series A - BIG HAPPY en 2024-01

Marketing • Media • B2B

BIG HAPPY est une entreprise créative spécialisée dans la publicité et les médias, produisant des campagnes d'affichage mobile et digital (DOOH) à fort impact, tout en aidant les éditeurs à monétiser leur inventaire. Elle se concentre sur une production créative rapide et évolutive ainsi qu'une distribution programmatique sur des appareils mobiles et plus de 1 million d'écrans DOOH, avec un réseau de plus de 5 500 partenaires éditeurs et des résultats mesurables axés sur les KPI pour des marques comme Samsung, NFL Network et les Washington Capitals. BIG HAPPY met l'accent sur des expériences publicitaires respectueuses de l'audience, des délais d'exécution rapides, des campagnes basées sur des mesures, ainsi que des partenariats avec les éditeurs et les annonceurs.

Description

• Act as the strategic partner to the VP, operationalizing the RMN go-to-market framework and managing day-to-day initiatives to activate preferred partner status. • Cultivate, maintain, and deepen daily relationships with monetization leads, commercial partnership teams, and product managers within RMNs, as well as shopper marketing agency leads. • Partner closely with internal Sales and RMN co-selling teams to align Big Happy's high-impact programmatic offerings with retail supplier briefs (e.g., geofenced in-store DOOH campaigns and shopper mobile activations). • Partner closely with internal Sales, Product, Marketing, and Client Services teams to align RMN data feedback (e.g., sharing back Device IDs or integrating with clean rooms) with our technical product roadmap—driving results through influence rather than direct authority. • Build and roll out RMN-specific sales playbooks, offsite POVs, and closed-loop measurement case studies. Lead training sessions to ensure RMN sales forces understand how to easily position and pitch Big Happy to their brand advertisers. • Monitor, analyze, and report on RMN partnership revenue adoption, campaign performance, and Joint Business Plan (JBP) milestones to internal leadership.

🎯 Exigences

• Bachelor’s degree or equivalent work experience. • 5+ years of professional experience specifically within Retail Media Networks (RMNs), Shopper Marketing, or Brand/Agency-side Retail Media Activation. • Exhibit a natural "builder" mentality with a strong focus on seamless execution and independent workflow management. • Deep understanding of how RMNs are structured, how offsite programmatic inventory is sold and integrated, and contemporary closed-loop attribution/measurement methodologies. • Demonstrate a history of fostering account growth and the confidence to present effectively to mid-and-senior-level external agency leadership. • Communicate with clarity, effectively distilling complex technical platform features into tangible business value for media planners and strategists. • Strong analytical skills with an ability to leverage performance metrics and spend data to drive joint business objectives. • Comfortable with travel to and from retail Headquarters at least 1x/month

🏖️ Avantages

• Full-time position with a competitive base salary and bonus structure • Access to benefits, including Healthcare, Dental, and Vision • HSA/FSA matching • Participation in Big Happy’s stock program • Paid Parental Leave • Friday Half Days (except Q4) • Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth • A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact