Senior Manager, Growth Marketing – Outreach

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CODEPATH LIMITED

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1 - 10 employés

🛍️ eCommerce

🤝 B2B

☁️ SaaS

eCommerce • B2B • SaaS

CODEPATH LIMITED est une entreprise spécialisée dans l'exportation, l'importation et les solutions de gestion de contenu pour Sellerdeck, offrant un large éventail de plugins et de services de traitement de données sur mesure. Partenaires de développement Sellerdeck de confiance depuis 2005, ils proposent des services tels que la restructuration de catalogues, les mises à jour de prix et les outils de conversion de ventes. CODEPATH LIMITED améliore la fonctionnalité eCommerce en facilitant les transferts de données entre Sellerdeck et d'autres plateformes comme eBay et Amazon, améliore le référencement grâce à leur système de gestion d'avis, et offre des services de développement et de support personnalisés pour répondre aux besoins uniques des clients.

Description

• Own digital outreach to faculty, career centers, and academic champions at scale, using HubSpot automation, AI-assisted personalization, and segmented sequences across CodePath’s national contacts • Execute semester outreach cycles end to end: segment contacts by school, department, prior engagement, and course relevance; build and launch sequences; monitor response rates; iterate • Manage email and SMS lifecycle campaigns for the admitted-to-enrolled conversion window; test timing, message, and channel to improve show rates and reduce the 32% drop-off between admission and enrollment • Run re-enrollment outreach through cohort analyses of eligible students and build targeted sequences to bring them back to complete recommended course sequences that optimize job success • Coordinate national virtual info sessions: scheduling, facilitation, follow-up sequences, and conversion tracking • Collaborate with student communications to maintain consistent voice and messaging across all outreach channels • Track campaign performance, open rates, and conversion data; surface optimization opportunities and flag issues to the Director • Grow and maintain the champion network: faculty advocates, student champions, and national student org relationships (ColorStack, NSBE, SHPE, etc.)

🎯 Exigences

• Outreach and lifecycle execution: 2-4 years running high-volume email or outbound campaigns. You’ve built HubSpot (or equivalent) sequences from scratch. You think about timing, segmentation, and personalization, not just send volume • Systems-oriented: You build workflows that don’t require constant manual intervention. Comfortable with automation, conditional logic, and CRM hygiene. You leave things cleaner than you found them • Data-forward: You obsess over open rates, click rates, and conversion data and use them to iterate. You don’t need a data analyst to interpret your own results (although they are here to support heavy lifting) • AI-forward: You use AI tools in your day-to-day work, for personalization, copy iteration, sequence optimization, or research. You’re curious about what’s possible and not waiting to be told • Clear communicator: You write outreach copy that gets responses. You can adjust tone and message across faculty, students, and institutional partners without losing the thread.

🏖️ Avantages

• Health & Wellness: Medical, dental, and vision insurance (90% employer-covered for employees and dependents), employer-funded healthcare reimbursement, FSAs, and Employee Assistance Program • Financial Security: 401(k), employer-paid life & disability insurance, and identity theft protection • Work-Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2) • Professional Growth: $1,000 annual professional development stipend and home office setup support • ​​Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt • Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings