Retention and Lifecycle Marketing Manager

🕒 il y a 1 jour

🏈 Ohio – Distant

🏈 Ohio – Remote

💵 $75 000 - $90 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Doc's Diesel

Site WebLinkedInTous les Emplois

11 - 50 employés

🚘 Automobile

🏭 Fabrication

🛍️ eCommerce

Automotive • Manufacturing • eCommerce

Doc's Diesel est un détaillant en ligne et fabricant de pièces et fluides de maintenance pour moteurs diesel poids-lourd, spécialement pour les camions Cummins, Powerstroke, Duramax et EcoDiesel. L'entreprise vend des kits d'entretien d'huile et de filtres, des plaquettes de frein et disques, des ensembles de moyeux, des filtres à carburant et à air, des additifs et d'autres pièces de rechange spécifiques aux camions via une boutique en ligne directe au consommateur et propose des programmes de vente en gros/détaillant et des abonnements. Doc’s met l'accent sur la filtration de qualité OEM et les tests effectués par des tiers, visant les propriétaires-exploitants, les flottes et les passionnés de diesel qui recherchent des produits de maintenance de haute qualité à prix abordables sans les marges des concessions.

Description

• Own email in Klaviyo end to end, including flows, campaigns, deliverability, list health and promotional calendar • Own SMS strategy, list growth, compliance, flows and campaigns in Postscript • Coordinate email and SMS sequencing to avoid duplicate messaging • Move campaigns to engagement-based segments and maintain inbox placement and sender reputation • Audit and repair broken, inactive or unfinished flows • Establish segmentation, naming conventions and reusable templates • Rebuild post-purchase onboarding, cross-sell, replenishment, win-back and VIP lifecycle flows • Build replenishment programs around maintenance intervals for oil, filters, fluids and additives • Design and document structured tests, hypotheses, results and learnings • Own subscription messaging in Stay.AI, including upcoming-order, cancellation, save and win-back flows through Zaymo • Grow subscriptions beyond oil and increase upsell into high-margin SKUs • Track net subscriber growth, including new, cancelled and reactivated subscribers • Share retention audiences and suppression lists with performance marketing and align promotions with media spend • Analyze new-customer cohorts with performance and ecommerce teams • Own post-purchase offer strategy in Rebuy and improve list capture across site entry points • Brief creative assets and write conversion-focused copy • Bring retention activities into monthly marketing planning • Report channel contribution and retention KPIs using Triple Whale • Report returning-customer revenue, revenue per recipient, click rate, list growth, SMS revenue against cost, net subscriber growth and repeat purchase rate • Report repeat rate by entry product and channel • Identify and size the highest-leverage monthly retention improvement • Complete a 90-day plan covering platform audits, flow repairs, post-purchase and replenishment rebuilds, engagement-based sending, core SMS flows, subscription win-back and the first monthly retention report

🎯 Exigences

• 3+ years of hands-on email and SMS marketing in a DTC ecommerce environment • Deep Klaviyo expertise: flows, campaigns, segmentation, deliverability, A/B testing and reporting • Hands-on Postscript experience, or a comparable dedicated SMS platform like Attentive, including compliance and list growth • Track record of fixing and growing lifecycle programs, with measured impact on repeat revenue and retention • Subscription lifecycle experience, including cancellation, save and win-back • Real testing history with documented results, including unsuccessful tests • Experience working with both a paid media team and an ecommerce or site team, sharing goals and data • Conversion-focused copywriting and ability to provide strong creative briefs • Ability to trace broken triggers or integrations • Automotive, aftermarket, powersports or hard-parts category experience preferred • Stay.AI, Recharge, Skio or similar Shopify subscription platform experience preferred • Rebuy or similar post-purchase tools, and Zaymo or other interactive email experience preferred • Triple Whale, Northbeam or similar attribution tools experience preferred • Experience moving an SMS program between platforms preferred • Technical comfort with Shopify, Klaviyo, Postscript and Stay.AI event integrations preferred • Experience at a growth-stage DTC brand ($10M to $100M) preferred

🏖️ Avantages

• Health, Vision, Dental, and Life Insurance offerings (available after 60 days of employment) • Retirement plan with Simple IRA and 3% company match (available after 60 days of employment) • PTO (available after 60 days of employment) • Company-sponsored employee-only YMCA membership (available after 60 days of employment) • No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days) • Opportunities for growth within a rapidly scaling ecommerce organization