Healthcare Segment Marketing Manager

🕒 il y a 1 jour

🤠 Texas, Washington – Distant

🤠 Texas – Remote ☕ Washington – Remote

💵 $99 704 - $146 270 / an

⏰ Temps Plein

🟠 Senior

🔴 Expert

🎡 Marketing

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Rackspace Technology

Site WebLinkedInTous les Emplois

5001 - 10000 employés

Fondée en 1998

💼 Conseil

📦 Logistique

🤖 Intelligence artificielle

Consulting • Logistics • Artificial Intelligence

Rackspace Technology est un fournisseur mondial de services cloud managés qui conçoit, construit, migre et exploite des environnements de cloud multiple, hybride et privé pour les entreprises. Il offre des services de conseil, professionnels et managés à travers l'infrastructure cloud, la modernisation des applications, les plateformes de données, l'IA/ML (Foundation de l'IA/FAIR), et la cybersécurité, ainsi que l'hébergement managé, la colocation et les intégrations de plateformes avec les principaux hyperscalers. Rackspace dessert des industries réglementées et essentielles en se concentrant sur la sécurité, la conformité, l'optimisation des coûts et la fiabilité opérationnelle.

Description

• Own the Healthcare segment marketing strategy and execution for the Americas • Serve as marketing lead for Rackspace’s corporate Healthcare narrative and ensure consistent messaging across regions with International Marketing • Translate business and sales priorities into integrated, account- and pipeline-focused marketing programs • Develop and execute omnichannel Healthcare programs across ABM, digital and social media, email, webinars, events, executive engagement, field programs, content, and partner activation • Partner with Healthcare Sales to identify priority accounts, audiences, and pipeline opportunities and transition engagement into sales follow-up • Maintain campaign attribution and visibility into sourced and influenced pipeline • Build Rackspace’s presence across Healthcare communities including HIMSS, CHIME, KLAS, This Week Health, and 229 Project • Develop alliance relationships with Dell Technologies, AMD, and other strategic partners to create joint Healthcare programs and incremental pipeline • Own Healthcare messaging and content frameworks, including content libraries, campaign assets, web presence, sales enablement, and thought leadership • Develop and manage the Healthcare marketing budget and evaluate program performance and ROI • Collaborate with Demand Operations, Product Marketing, Creative, Partner Marketing, Digital, and Communications • Measure lead generation, account engagement, pipeline creation and influence, conversion, and program ROI • Prepare and communicate strategy, pipeline contribution, performance insights, and recommendations for QBRs, operating reviews, and senior stakeholder discussions • Travel domestically up to 30% for healthcare community events and alliance/field presence

🎯 Exigences

• High School Diploma or regional equivalent required • Bachelor's Degree required; preferably in a field related to the role • Additional relevant experience may substitute for the degree requirement at the manager's discretion • 8–11 years of B2B marketing experience • Demonstrated depth in segment marketing, demand generation, ABM, field marketing, content, or partner activation • Proven track record of integrated, omnichannel programs generating qualified demand and creating or influencing pipeline • Experience partnering with Sales leadership and collaborating across cross-functional Marketing teams in a matrixed environment • Healthcare industry marketing experience and familiarity with the Healthcare buyer landscape and industry communities • Advanced understanding of B2B marketing strategy, demand generation, ABM, field marketing, customer lifecycle, and integrated campaign execution • Strong understanding of lead generation, account engagement, opportunity progression, pipeline, revenue, attribution, and ROI • Working knowledge of marketing automation, CRM, campaign measurement, and reporting platforms, including HubSpot and Salesforce or equivalent technologies • Understanding of partner and alliance marketing models, including joint go-to-market programs, co-marketing, MDF, and partner-led demand generation • Must be legally allowed to work in the US for any employer • This role is not sponsorship eligible • Proficiency in Asana, HubSpot, Salesforce, content and messaging development, marketing attribution, data analysis, AI-assisted marketing workflows, and executive communication

🏖️ Avantages

• Annual bonus or incentives • Equity awards • Employee Stock Purchase Plan (ESPP) • Benefits package referenced by Rackspace • Remote work option for employees not located near San Antonio, TX • Hybrid schedule near Rackspace headquarters in San Antonio, TX: two days in the office and three days working from home