CRM Manager

🕒 il y a 4 mois

🇩🇪 Allemagne – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🏆 Customer Success

🗣️🇩🇪 Allemand requis

🗣️🇺🇸🇬🇧 Anglais requis

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Logo of DOONAILS - We're hiring!

DOONAILS - We're hiring!

11 - 50 employés

Fondée en 2019

💄 Beauté

🛍️ eCommerce

🛒 Commerce de détail

Beauty • eCommerce • Retail

DOONAILS est une startup beauté spécialisée dans les produits innovants pour le soin des ongles. Elle propose une variété de solutions pour les ongles, notamment la poudre à tremper, les capsules en gel doux, et les bandes de gel, répondant ainsi aux différentes préférences et besoins en matière d'amélioration des ongles. L'entreprise met l'accent sur une approche rentable et facile à utiliser pour les manucures, promouvant la créativité et le style individuel tout en garantissant des résultats de haute qualité qui durent jusqu'à trois semaines. DOONAILS opère à la fois en ligne et dans des points de vente physiques, avec un programme de récompenses attractif pour encourager l'engagement des clients.

Description

• Plan and send all Klaviyo campaigns across six markets (DE/AT, FR, NL, IT, US, CH), including briefing, copywriting, segmentation, send-time optimization, and A/B testing. • Take end-to-end ownership of Welcome, Abandoned Cart, Browse Abandonment, and Winback flows, including strategic development, localization, and data-driven optimization. • Build and continuously develop Save, Winback, and reactivation flows, as well as cancel-reason mapping. • Map customer journeys, select channels, manage communication frequency, and measure and optimize customer satisfaction (NPS). • Manage and scale SMS, iMessage/RCS, WhatsApp, and push channels, including opt-in growth, compliance, channel segmentation, and personalized journeys. • Develop lifecycle logic, differentiate between subscription and one-time purchases, manage sales and reminder segments, and identify high-LTV cohorts. • Use Klaviyo Agentic MCP, Cowork, and generative templates to accelerate copy creation, localization, and campaign setup. • Design and manage cross-channel teaser, launch, and reminder sequences for product launches and sales campaigns across six markets. • Track campaign, flow, and subscription metrics and derive optimization measures to increase CLV and repeat purchase rates.

🎯 Exigences

• At least 4 years of experience in CRM or email marketing, ideally with Klaviyo or a comparable tool. • Experience building automation flows, as well as with segmentation and lifecycle marketing. • Ability to independently analyze campaign and flow reports and derive next steps from them. • Openness to AI tools and new workflows. • Strong organizational skills when managing six markets and two customer models (subscriptions and one-time purchases). • Excellent written and spoken German and English.

🏖️ Avantages

• Fair compensation based on your qualifications and experience • 100% remote within Germany: work flexibly from anywhere • Growth opportunities: take on responsibility and contribute your ideas directly • €1,300 annual professional development budget for your personal growth • Nilo Health, because mental health matters to us—and your access is included • Urban Sports membership • Co-working space or home office equipment? We cover the costs! • Team events across Europe

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