Senior Account Based Marketing Manager

🕒 il y a 29 jours

🇺🇸 États-Unis – Télétravail

💵 $126 500 - $192 500 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Dropbox

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2007

💼 Conseil

🏭 Fabrication

📦 Logistique

Consulting • Manufacturing • Logistics

Dropbox est un service basé sur le cloud qui fournit des outils pour stocker, partager et accéder aux fichiers via différents appareils. Il offre des fonctionnalités telles que le partage de documents, la révision de vidéos, les sauvegardes automatiques et la planification pilotée par l'IA. Dropbox propose également des solutions pour divers secteurs tels que les équipes, les ventes, le marketing et l'éducation, ainsi que pour des industries comme la construction, les médias, la technologie et la fabrication. Avec un accent sur la sécurité, Dropbox garantit que les fichiers sont cryptés et protégés contre les altérations. Il offre des intégrations avec divers outils de productivité et est reconnu par les grandes entreprises pour une gestion efficace des fichiers et une collaboration efficiente.

Description

• Develop and execute integrated 1:1, 1:few, and 1:many ABM programs that engage priority accounts, reach key buying-group members, generate qualified meetings, and create or accelerate pipeline. • Design high-impact campaigns and bespoke experiences using personalized content, digital advertising, direct mail, events, executive engagement, custom landing pages, and coordinated Sales outreach. • Translate account fit, product usage, intent, engagement, industry context, and buyer insights into tailored messaging, offers, content, and experiences. • Partner with Sales to identify priority accounts and stakeholders, establish shared investment criteria, understand account-specific challenges, and align teams around high-value opportunities. • Develop coordinated plays to open opportunities, expand customer relationships, advance active deals, and resolve misalignment as priorities or signals change. • Develop campaign hypotheses, test channels and creative approaches, review account engagement and pipeline results, and continuously improve targeting, messaging, personalization, and program investment. • Apply approved AI tools to account research, campaign development, personalization, analysis, and decision-making; validate outputs, mitigate risks, and experiment responsibly. • Turn successful campaigns and experiments into repeatable frameworks, templates, measurement approaches, and playbooks adopted by Sales and Marketing teams. • Recommend improvements to Dropbox’s ABM priorities, operating approach, and cross-functional ways of working.

🎯 Exigences

• Results driven professional with 6+ years of overall experience. • 4+ years of B2B marketing experience, including at least 2 years directly executing ABM programs for enterprise or high-value accounts. • Experience independently owning ABM programs in a complex B2B environment involving multiple buying-group members, cross-functional Sales coordination, multiple channels, and measurable pipeline outcomes. • Demonstrated experience launching coordinated campaigns across digital advertising, email, landing pages, content, direct mail, events, executive programs, and Sales outreach. • Excellent writing and editing skills, with experience developing high-converting landing pages, emails, ads, campaign messaging, or Sales-facing assets tailored to specific accounts and buyer audiences. • Excellent analytical ability, including experience interpreting account, campaign, intent, engagement, and pipeline data to uncover findings, identify opportunities, prioritize action, and recommend program changes. • Experience partnering directly with Sales to select accounts, map buying groups, coordinate outreach, and execute programs tied to qualified meetings, pipeline creation, opportunity progression, or account expansion. • Demonstrated experience forming campaign hypotheses, running structured tests, and applying learnings to improve targeting, messaging, personalization, channel mix, and campaign results. • Experience using generative AI to improve marketing workflows while rigorously validating outputs, identifying risks or limitations, protecting sensitive data, and maintaining accountability for final quality. • Preferred: background supporting complex GTM motions for AI, collaboration, or productivity products; signal-based targeting; AI-enabled marketing; high-velocity execution; PLG-to-SLG motions.