Media Buyer

🕒 il y a 1 mois

🌵 Arizona, California, +17 états de plus – Distant

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🦀 Maryland – Remote 🏰 Missouri – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $73 000 - $105 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

👻 Score fantôme 6%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Paleovalley

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2013

🍽️ Alimentation et boissons

🛍️ eCommerce

👥 B2C

Food & Beverage • eCommerce • B2C

Paleovalley est un détaillant en ligne et une marque spécialisée dans la vente de produits alimentaires et de compléments alimentaires axés sur le régime paléo. L'entreprise propose des bâtonnets de viande nourrie à l'herbe et élevée en plein air (bœuf, venaison, poulet, porc), des poudres de protéines (bouillon d'os, lactosérum), des barres super-aliments, des légumes verts biologiques, des compléments fonctionnels (oméga-3, complexes d'organes, curcuma, électrolytes, vinaigre de cidre de pomme) et des produits pour le garde-manger comme le suif de bœuf et l'huile d'olive extra vierge. Leur site met l'accent sur des approvisionnements naturels, nourris au pâturage ou à l'herbe, propose des promotions (ventes, seuils de livraison gratuite) et exploite une vitrine de commerce électronique directe au consommateur.

Description

• Own Meta as a growth channel for Wild Pastures across Facebook and Instagram • Manage campaign strategy, account structure, budget allocation, optimization, and scaling • Drive profitable customer acquisition for a subscription-based e-commerce business • Manage performance against ROAS, MER, nCAC, CPA, customer lifetime value (LTV), and payback efficiency • Design and execute testing roadmaps across creative, offers, landing pages, campaign structures, and bidding strategies • Own platform creative strategy and identify opportunities for new concepts • Brief and guide creative development with creative strategists and editors • Transform performance insights into creative direction, messaging, audience, and opportunity insights • Monitor account performance daily, investigate root causes, and communicate risks, opportunities, and recommendations • Stay current with Meta platform changes, measurement updates, attribution best practices, and direct-response advertising trends • Collaborate with designers and leadership to improve creative and business results • Report to the Paid Media Lead

🎯 Exigences

• 3+ years of hands-on experience managing Meta advertising for subscription-based e-commerce or direct-response brands • Demonstrated success acquiring customers profitably for subscription businesses • Strong understanding of customer acquisition cost (CAC), customer lifetime value (LTV), retention, churn, and payback period • Proven track record of scaling profitable campaigns while managing meaningful advertising budgets • Experience owning a Meta account end-to-end, from strategy through execution and optimization • Exceptional analytical skills and genuine curiosity for solving performance problems • Strong understanding of performance marketing metrics and their connection to overall business growth • Experience optimizing for subscription-specific business metrics rather than first-purchase revenue alone • Understanding of customer quality, retention, and long-term profitability • Comfortable using analytics and attribution platforms beyond Ads Manager; GA4, Haus, Mixpanel, or similar tools are a plus • Strong creative instincts and understanding of effective direct-response advertising • Ability to translate performance insights into actionable creative feedback • Experience working closely with creative teams through briefing, iteration, and testing • All applicants must be authorized to work in the United States • Must reside and work in AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY • Employment visa sponsorship is unavailable

🏖️ Avantages

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost • Generous Paid time off to support balance and rest • Paid sick time for when you need it • Six (6) paid holidays each year • Paid parental leave for growing families • 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance • 401(k) with up to a 4% company match after one year of service • Monthly product stipend or access to perfectly imperfect damaged product