Senior Marketing Manager – North America

🕒 il y a 29 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 15%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Flip

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2018

👥 RH Tech

☁️ SaaS

🤖 Intelligence artificielle

HR Tech • SaaS • Artificial Intelligence

Flip est la plateforme d'expérience employé alimentée par l'IA, destinée aux travailleurs de première ligne et sans bureau. La plateforme réunit la communication interne, l'auto-service RH (bulletins de salaire, congés, intégration), une intranet native IA, des workflows IA et la gestion des identités de première ligne en une seule application mobile de premier ordre, fonctionnant sur tout appareil — y compris des téléphones partagés sans email d'entreprise. Flip inclut une couche d'intelligence artificielle (Flip Intelligence / Ask AI), un créateur d'application et des intégrations avec des outils existants (SharePoint, Teams, systèmes RH), et cible les industries avec de grands effectifs sans bureau. Les clients cités incluent Ben & Jerry's, Bosch, KFC et PENNY, démontrant une utilisation dans le commerce de détail, la restauration, la fabrication et la logistique.

Description

• Take Flip's US presence from traction to scale • Plan and own Flip's presence at US trade shows and industry events end-to-end, including venue and booth logistics, vendor and budget management, promotion, on-site execution, and post-event follow-up • Represent Flip on the ground and partner with the US Sales team on event and content priorities, lead handoff, and follow-up • Support and localize paid, email, and social digital marketing campaigns for the US market • Prioritize target accounts and build regional demand generation programs with US Sales • Track and report US marketing performance • Use AI tools across content, research, campaigns, and reporting • Build understanding of US buyer personas, regional market dynamics, competitor positioning, industry trends, and category language • Convert customer conversations, objections, win/loss insights, and pipeline feedback into messaging, enablement, campaigns, and learnings for global marketing • Establish the US marketing operating rhythm, including campaign calendars, event priorities, local content needs, agency/vendor coordination, lead follow-up processes, and repeatable reporting • Own marketing-side localization of getflip.com for the US market, including copy, proof points, calls to action, customer language, terminology, SEO/GEO keywords, and conversion recommendations • Collaborate with global web, brand, product marketing, and content teams on the US website experience • Participate as an integrated member of the Europe-based marketing team, attending recurring calls and contributing a US perspective to global campaign planning

🎯 Exigences

• 3–5 years of experience in field marketing, content marketing, regional marketing, or a similar B2B role • Ideally experience in B2B SaaS marketing to an HR audience • Strong copywriting skills and genuine interest in localization • Working knowledge of SEO and curiosity about GEO/AI search optimization • Broader marketing exposure across digital, campaigns, and demand generation • Ability to turn market research, sales feedback, competitor insights, and customer language into US positioning, campaign ideas, localized website content, and sales enablement • Experience supporting expansion into a new region, ideally including US market entry, local demand generation, event strategy, and collaboration with a regional sales team • Ability to work independently and make decisions without daily oversight • Strong collaboration skills in a distributed, international team across time zones • Native-level US English with excellent written and spoken communication skills • Flexibility to travel regularly within the US for events and 1–2 times a year to Europe for team offsites • Comfort working in a fast-moving, early-stage market environment • Enthusiasm for using AI tools daily to write, research, and work more efficiently • Experience as the first or one of the first marketing hires in a new region/market is a plus • Experience with marketing automation and CRM tools such as HubSpot is a plus • Experience localizing content across multiple markets is a plus • Go-to-market experience in manufacturing and/or retail industries, ideally with an existing industry network, is a plus • Legally authorized to work in the US without visa sponsorship

🏖️ Avantages

• Remote-first work with flexibility to work from home • Occasional team events, workshops, or meetings in the Berlin or Stuttgart offices with advance notice • Regular team events and culture days • Opportunity to work abroad • Relaxed working atmosphere • Opportunity to shape a young tech company's growth • Professional and personal growth opportunities