Senior Director, Consumer Insights Products

🕒 il y a 25 jours

🇺🇸 États-Unis – Télétravail

💵 $150 000 - $200 000 / an

⏰ Temps Plein

🟠 Senior

👔 Directeur

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

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Dynata

Site WebLinkedInTous les Emplois

5001 - 10000 employés

💼 Conseil

📣 Marketing

☁️ SaaS

💰 €31 500 000 Debt Financing - Dynata en 2024-05

Consulting • Marketing • SaaS

Dynata est une entreprise de recherche de marché et de données qui fournit des panels de sondages de haute qualité, des données d'audience et une suite de plateformes de sondage et d'analytique pour aider les organisations à collecter, activer et mesurer les insights. L'entreprise propose des panels mondiaux B2B et B2C, des outils de scripting et de gestion de sondages, un enrichissement de données, une activation d'audience, des mesures de notoriété de marque, et de la visualisation de données, tout en mettant l'accent sur la qualité des données par l'utilisation de l'IA/ML (QualityScore™) et des certifications de sécurité. Dynata s'adresse aux chercheurs, marques, agences médias, éditeurs, sondeurs, et universitaires avec des services en libre-service et des services gérés.

Description

• Define and execute the vision, strategy, and roadmap for Dynata's Consumer Intelligence product portfolio • Identify opportunities to productize proprietary panel, survey, behavioral, and profile data assets • Build business cases and investment recommendations for new data products and enhancements • Establish product success metrics, growth objectives, and revenue targets • Develop understanding of customer needs, competitive offerings, and emerging market trends • Work with commercial teams to identify new revenue opportunities and expansion paths • Assess product-market fit and prioritize opportunities based on customer value, feasibility, and business impact • Serve as an internal and external thought leader on the Consumer Intelligence market landscape • Lead the end-to-end lifecycle of Consumer Intelligence products from concept and requirements through launch and scale • Build connections with complementary offerings, such as Audience Activation, to drive greater customer value • Partner with marketing, research, data science, and engineering teams to develop differentiated data assets and methodologies • Define product packaging, pricing, licensing, and commercialization strategies • Drive adoption through customer engagement, industry education, and partnership with commercial teams • Partner with Product, Panel, Technology, Research & Data Science, Commercial, and Operations leaders • Align stakeholders around investment priorities, roadmap decisions, and commercialization strategies • Lead cross-functional teams to translate market opportunities into scalable products • Build and scale a team of product managers as the Consumer Intelligence portfolio grows • Report to the VP, AI and Intelligence Products

🎯 Exigences

• 10+ years of experience in product management, data products, analytics products, market research, or related fields • Proven experience launching and scaling commercial data products or subscription-based information products • Strong understanding of market research, consumer data, audience data, panel-based data, or related data ecosystems • Demonstrated ability to translate data assets into scalable, revenue-generating products • Experience developing product strategy, pricing, packaging, and go-to-market plans • Strong analytical and business acumen • Strong communication and stakeholder management skills, including experience influencing VP-level and executive stakeholders • Demonstrated success operating effectively in ambiguous environments and leading early-stage data product initiatives • Experience balancing strategic leadership with hands-on execution • Experience building and leading high-performing product teams • Experience working with data, analytics, research, or SaaS platforms preferred

🏖️ Avantages

• A discretionary incentive program may be provided as part of the compensation package • Full range of medical and other benefits, dependent on full-time employment status • Inclusive and accessible work environment • Accommodations available upon request for all aspects of the selection process