Head of Growth Marketing

🕒 il y a 23 jours

🍂 Massachusetts – Distant

🍂 Massachusetts – Remote

💵 $140 000 - $175 000 / an

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

🦅 Parrain de Visa H1B

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EverCommerce

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 2016

☁️ SaaS

🤝 B2B

🛍️ eCommerce

💰 Private Equity Round en 2019-07

SaaS • B2B • eCommerce

EverCommerce est la plateforme de commerce de services de premier plan, offrant des solutions SaaS intégrées, adaptées verticalement, à plus de 500 000 entreprises de services à l'échelle mondiale. Fondée en 2016, EverCommerce propose des solutions logicielles qui aident les entreprises à promouvoir leurs services, à rationaliser leurs opérations quotidiennes et à améliorer l'engagement client. La société se spécialise dans l'accélération de l'économie des services grâce à la transformation numérique dans plusieurs secteurs, notamment les services à domicile et sur le terrain, les services de santé, ainsi que le fitness et le bien-être. La technologie d'EverCommerce vise à accélérer la croissance, améliorer les opérations et augmenter la fidélisation pour les petites et moyennes entreprises, transformant la manière dont elles interagissent avec leurs clients grâce à des applications modernes numériques et mobiles.

Description

• Develop and implement comprehensive growth marketing strategy for EverHealth portfolio across acquisition, expansion, and advocacy. • Lead and scale a high-velocity growth marketing team, fostering a culture of innovation, collaboration, and continuous improvement. • Manage strategic agency partnerships to execute scalable growth marketing programs across inbound and outbound channels. • Partner closely with key stakeholders across commercial and cross-functional teams, ensuring strategic marketing alignment with EverHealth business objectives. • Design and implement comprehensive customer acquisition strategies to increase market share with ICP buying personas. • Oversee creation and execution of integrated campaigns across inbound and outbound channels, including paid digital, organic (SEO+AEO), social media, email and events. • Develop and execute partner marketing initiatives including co-branded campaigns, webinars, marketplace promotions, and partner-driven lead generation programs. • Develop and implement customer expansion and retention strategies to increase customer lifetime value (CLV) and reduce churn. • Track and report on key marketing metrics, including TOF/MOF conversion rates, marketing attributed revenue, cost per lead, customer engagement, and brand sentiment.

🎯 Exigences

• Bachelor’s degree in Marketing, Business Administration, or related field • 10+ years in marketing with demonstrated experience in a leadership role. • Proven success in driving growth, revenue and retention • Strong understanding of customer acquisition techniques and cost optimization. • Experience in Healthcare tech or B2B SaaS is highly desirable. • Excellent leadership and team management skills. • Strong analytical and problem-solving abilities. • Exceptional communication and presentation skills.

🏖️ Avantages

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Continued investment in your professional development • Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend. • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program