CRM Program Marketing Manager, Loyalty

🕒 il y a 23 jours

🇺🇸 États-Unis – Télétravail

💵 $80 237 - $139 077 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🏆 Customer Success

🦅 Parrain de Visa H1B

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Experian

Site WebLinkedInTous les Emplois

10 000+ employés

Fondée en 1996

🤖 Intelligence artificielle

🤝 B2B

☁️ SaaS

Artificial Intelligence • B2B • SaaS

Experian libère le pouvoir des données pour créer des opportunités pour les consommateurs, les entreprises et la société.\n\nLors des grands moments de la vie - que ce soit pour acheter une maison ou une voiture, envoyer un enfant à l'université, ou faire croître une entreprise de manière exponentielle en la connectant à de nouveaux clients - nous donnons aux consommateurs et à nos clients les moyens de gérer les données en toute confiance afin qu'ils puissent maximiser chaque opportunité.

Description

• Build a Loyalty Program: Work with leadership and product teams to help create and grow a new loyalty, rewards, and gamification program. • Help design main features like tiers, badges, and incentives, and find ways to increase customer engagement, retention, and long-term value while keeping up with industry trends. • Lifecycle Campaign Management: Manage multi-channel marketing campaigns across email, push, in-app, and other channels. • Build customer journeys and personalized offers to promote engagement and main actions. • Plan campaign calendars and partner with creative teams to develop messaging and content that keeps customers engaged. • Campaign Reporting: Own main metrics of campaign performance to understand initial performance, identify new opportunities and test new assumptions and hypothesis. • Work with analytics team to present and share out findings that could be impactful to other teams. • Collaboration: Serve as the internal subject matter expert for loyalty and rewards program, and ensure Lifecycle campaigns align with product launch milestones, main performance goals, and ongoing programs. • Optimize Campaign Performance: Develop an understanding of existing email segmentation strategies, creative repository, and industry best practices. • Use A/B testing and data-driven insights to improve open rates, click-through rates, and other main engagement metrics. • Use segmentation and audience analysis to tailor messaging for maximum impact. • Project Facilitation: Help coordinate multi-channel digital communications programs, ensuring understanding of our goals and customer needs.

🎯 Exigences

• 5+ years of experience in email marketing or CRM • Experience within financial services or a subscription-based business environment • Experience launching or managing loyalty, rewards, gamification, or retention programs • Experience with gamification mechanics (badges, tiers, incentives) • Bachelor's degree in marketing, business, communications, or a related field • Experience providing email and push marketing programs at the enterprise level • Understand campaign performance metrics and translate data into applicable insights.

🏖️ Avantages

• Great compensation package and bonus plan • Core benefits including medical, dental, vision, and matching 401K • Flexible work environment, ability to work remote, hybrid or in-office • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays