Vice President of Growth

🕒 il y a 5 jours

🗽 New York – Distant

🗽 New York – Remote

💵 $210 000 - $290 000 / an

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

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Feeld

Site WebLinkedInTous les Emplois

51 - 200 employés

Fondée en 2014

👥 B2C

🧘 Bien-être

💰 €500 000 Angel Round en 2015-10

B2C • Wellness

Feeld est une application de rencontre conçue pour les personnes à l'esprit ouvert cherchant des connexions plus significatives. La plateforme encourage les utilisateurs à s'exprimer librement, à partager leurs préférences à la fois dans et en dehors de la chambre, et à se connecter avec des individus partageant les mêmes idées. Feeld vise à offrir un environnement respectueux et libérateur où les utilisateurs peuvent explorer leur sexualité et les normes relationnelles, comme en témoignent les retours positifs des utilisateurs. L'application favorise également les interactions communautaires à travers des événements hors ligne tels que des rencontres sociales et des conférences. De plus, Feeld publie un magazine qui explore divers aspects des relations et de la sexualité, offrant des perspectives supplémentaires et un engagement communautaire.

Description

• Define and lead the growth strategy across performance marketing and lifecycle, ensuring values-aligned member acquisition to support the long-term health and integrity of the Feeld experience at scale • Own the performance marketing ecosystem end-to-end: channel strategy, account structure, budget allocation, and scaling frameworks • Build and drive a rigorous experimentation roadmap, establishing a culture of testing across channels, creative, messaging, and lifecycle journeys • Audit and evolve existing channels, identifying inefficiencies and opportunities, while incubating and scaling new channels through structured testing • Design and integrate lifecycle and performance systems, ensuring seamless handoffs between acquisition, activation, retention, and re-engagement • Develop a product-led growth lens, partnering closely with Product to unlock growth through onboarding, engagement loops, and core member experiences • Drive referral and network effects initiatives, creating programs that compound growth through user advocacy and community dynamics • Establish clear measurement frameworks, balancing incrementality, LTV, and payback with broader signals of network health and brand strength • Build and lead a high-performing growth team, spanning performance, lifecycle, and analytics, while fostering cross-functional collaboration • Champion the brand within growth, ensuring all acquisition and lifecycle efforts reinforce—not erode—the brand and member experience

🎯 Exigences

• 10+ years of experience in growth leadership, with a proven track record of scaling consumer businesses across performance marketing and lifecycle • Deep experience in DTC and/or subscription models, with a strong understanding of LTV, retention dynamics, and unit economics; marketplace or social experience a significant plus • Fluent across multiple altitudes—able to move seamlessly from high-level strategy and planning to hands-on execution and problem-solving • Entrepreneurial and highly resourceful, with a scrappy, can-do mindset and a bias toward action in fast-moving environments • Comfortable with ambiguity, with the ability to create structure, clarity, and momentum in undefined or evolving problem spaces • Strong expertise in attribution and incrementality, with a nuanced understanding of measurement limitations and how to make decisions despite them • Excellent communicator and cross-functional leader, able to align teams across marketing, product, and data while advocating for both growth and brand integrity

🏖️ Avantages

• Flexible working hours • Unlimited paid time off • A fully remote working situation • Home office budget • Learning & development budget • On demand therapy sessions and mental health support via Spill • In-person meet ups