Creative Strategist

Emploi pas sur LinkedIn

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎨 Stratège Créatif

👻 Score fantôme 14%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Foster + Partners

Site WebLinkedInTous les Emplois

1001 - 5000 employés

Fondée en 1967

💼 Conseil

🏗️ Construction

🏠 Immobilier

Consulting • Construction • Real Estate

Foster + Partners est un cabinet d'architecture et de design international qui fournit des services d'architecture, de planification urbaine, de design urbain et d'ingénierie intégrée pour des projets commerciaux, culturels, résidentiels et de transport. Notre pratique se concentre sur des conceptions de haute qualité, respectueuses de l'environnement et innovantes sur le plan technique, livrant des bâtiments à grande échelle et des plans à l'échelle de la ville pour les développeurs privés, les institutions et les clients du secteur public à travers le monde.

Description

• Own end-to-end creative strategy for a portfolio of clients across paid social video and static/animation assets on Meta, TikTok, and emerging platforms • Define and evolve messaging frameworks based on consumer archetypes, customer psychology, platform behavior, trends, and performance data • Translate historical performance, testing learnings, and trends into strategic direction for video and static ads • Identify creative opportunities, gaps, and scalable angles for ongoing testing and iteration • Conduct competitive research using Magicbrief, TikTok trend trackers, Meta Ad Library, and similar tools • Align with Lifecycle, Copy, and Video teams on cross-channel messaging strategies • Analyze creative performance across client portfolios and identify patterns, learnings, and opportunities • Lead creative performance reporting in internal meetings and turn data into strategic insights and recommendations • Use reporting to inform creative direction, testing roadmaps, and messaging evolution • Partner with Lifecycle and analytics teams to align creative strategy with media performance • Serve as strategic creative lead in client relationships • Present creative strategy, messaging decisions, performance insights, and recommendations to clients • Guide clients through the rationale behind creative direction, testing approaches, and iteration plans • Balance brand goals with performance realities as a trusted strategic partner • Manage and mentor junior strategists, editors, and graphic designers • Provide strategic feedback to align creative execution with overarching strategy • Collaborate with the Creator Manager on on-brand, on-message, strategically aligned creator content • Partner with Lifecycle, brand, and creative leadership across strategy, execution, and performance • Collaborate with design and video teams to ensure visuals align with strategy and messaging • Lead QA for creative assets, reviewing layout, copy placement, specifications, and brand consistency • Manage client approvals and incorporate feedback while maintaining project momentum • Present weekly client reports on creative strategy, upcoming campaigns, testing insights, and performance trends

🎯 Exigences

• 3–5 years in paid social creative strategy, performance marketing, or brand strategy — agency side preferred • Demonstrated experience building messaging frameworks and creative direction for video and static/animation ads on Meta and TikTok • Experience working with performance data to inform creative decisions • Some exposure to client-facing work, including presenting strategy, fielding feedback, and managing approvals • Ability to translate performance data and testing learnings into clear creative direction • Understanding of consumer psychology, archetypes, and platform-specific behavior • Comfort identifying creative gaps and scalable angles from competitive research • Working knowledge of Meta Ads Manager, Meta Ad Library, TikTok Ads Manager, and ideally Magicbrief or a similar competitive intelligence tool • Strong presentation skills and ability to explain the rationale behind creative decisions • Experience collaborating cross-functionally with copy, video/design, and lifecycle or media teams • Comfortable giving structured feedback to editors/designers on creative execution against strategy • Some experience mentoring or giving direction to junior team members; full people management not required • Ability to manage QA and creative approvals with attention to brand consistency and platform specifications