Senior Growth Marketing Manager – Home Services

🕒 il y a 21 jours

🌐 États-Unis, Colombie, +4 autres pays – Distant

🇺🇸 États-Unis – Télétravail 🇨🇴 Colombie – Télétravail 🇲🇽 Mexique – Télétravail 🇦🇷 Argentine – Télétravail 🇵🇭 Philippines – Télétravail 🇨🇷 Costa Rica – Télétravail

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Geeks on Site

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 2002

💼 Conseil

📦 Logistique

🔐 Sécurité

Consulting • Logistics • Security

Geeks on Site est une entreprise nationale de services technologiques offrant à la fois un support sur site et à distance pour les clients résidentiels et commerciaux. Ils proposent la réparation d'ordinateurs et d'ordinateurs portables, la suppression de virus/malwares, la récupération de données, les services pour imprimantes et systèmes POS, l'installation de dispositifs domotiques (thermostats, sonnettes, haut-parleurs, éclairage, caméras de sécurité), le montage de téléviseurs et l'installation de home cinéma, ainsi que la gestion informatique/externalisation informatique pour les entreprises. L'entreprise met l'accent sur un service le jour même, des techniciens certifiés et des plans d'abonnement pour un support continu.

Description

• Own and execute the overall marketing strategy across all Otte Polo Group brands • Develop annual and quarterly marketing plans aligned with company revenue objectives • Lead, mentor, and develop marketing specialists, agencies, and external partners • Establish KPIs tied to lead generation, customer acquisition, conversion rates, and revenue • Identify growth opportunities across existing and new markets • Build scalable marketing processes, reporting structures, and performance accountability • Partner with executive leadership to prioritize initiatives and allocate marketing resources • Oversee and optimize SEO, PPC, paid search, social advertising, content marketing, email marketing, marketing automation, local SEO, Google Business Profile, Google Local Services Ads, call tracking, CRO, website performance, and landing page optimization • Develop lead generation and residential-services campaigns, including local search, location-specific landing pages, call-driven acquisition, and repeat-customer marketing • Optimize websites, landing pages, and digital assets for user experience and conversions • Collaborate with SEO, content, design, and technical teams • Test new marketing channels, messaging, and campaign strategies • Analyze and troubleshoot campaigns and optimize performance • Own ROMI, ROAS, qualified service calls, booked appointments, CAC, CPL, conversion rates, marketing-generated revenue, and pipeline contribution • Develop dashboards and reporting processes • Evaluate marketing spend and recommend budget adjustments • Present performance reports to executive leadership • Establish continuous testing, optimization, and data-driven decision-making • Develop brand positioning, messaging, value propositions, and campaign consistency across the portfolio • Support service launches, geographic expansion, and strategic growth initiatives • Conduct market and competitor analysis • Align sales and marketing through MQL/SQL definitions, funnel analysis, sales enablement, CRM, and marketing automation workflows

🎯 Exigences

• 5–7+ years of progressive marketing experience, including substantial digital marketing, performance marketing, and growth strategy experience • 2+ years leading marketing teams, specialists, agencies, or cross-functional marketing initiatives • Direct marketing experience with Home Services businesses such as HVAC, plumbing, pest control, appliance repair, residential technical support, electrical services, residential cleaning, or comparable in-home services • Experience marketing to U.S. consumers is strongly preferred, but relevant Home Services experience in other countries is accepted • Proven track record of developing and executing marketing strategies that generate measurable revenue growth • Demonstrated experience managing marketing budgets and optimizing investments based on ROI • Strong understanding of Performance Marketing and Paid Media • Strong understanding of SEO and Organic Growth • Ability to collaborate with U.S.-based leadership and maintain sufficient overlap with U.S. business hours • Proven understanding of how Home Services companies acquire customers through local search, paid media, calls, and booked appointments • Customer Acquisition and Funnel Optimization • Brand Positioning and Market Expansion • Experience managing marketing initiatives across multiple brands, business units, or service lines • Strong analytical capabilities and proficiency with marketing reporting and attribution tools • Experience with Google Analytics 4, Google Ads, Meta Ads Manager, Google Search Console, and CRM/marketing automation systems • Ability to translate marketing performance data into actionable business decisions • Excellent English communication skills, both written and verbal

🏖️ Avantages

• Full ownership of marketing strategy and execution across multiple brands • Direct impact on revenue growth and strategic business decisions • Opportunity to influence customer acquisition and market expansion strategies • Opportunity to develop toward a Marketing Director role as the organization grows, based on performance and business needs • Opportunity to manage and optimize marketing investments across multiple channels • Access to marketing tools, analytics platforms, and specialized resources • Ability to propose and justify growth investments based on measurable business outcomes • Flexibility to test new channels and optimize resource allocation • Fully remote role • Fast-moving, execution-focused leadership team • Opportunity to collaborate with teams across multiple companies and markets • Opportunity to shape the marketing direction of a growing multi-brand organization • Exposure to executive-level strategy and business growth decisions • Ability to build and scale marketing teams and processes • Potential for expanded executive leadership responsibilities as the organization grows • Low bureaucracy • Fast decision-making • Direct communication with executive leadership • Results over micromanagement • High accountability and ownership • Reporting directly to the President

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