Performance, Growth Lead

Emploi pas sur LinkedIn

🕒 il y a 2 mois

⛰️ Colorado – Distant

⛰️ Colorado – Remote

💵 $70 000 - $81 000 / an

⏰ Temps Plein

🟠 Senior

📈 Marketing de croissance

👻 Score fantôme 19%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Gesture

Site WebLinkedInTous les Emplois

11 - 50 employés

Fondée en 2017

🛍️ eCommerce

🏪 Place de marché

👥 B2C

eCommerce • Marketplace • B2C

Gesture est un service de cadeaux grand public et une application mobile qui permettent d’envoyer des cadeaux physiques et des expériences soigneusement sélectionnés, sans avoir besoin de l’adresse du destinataire. Les marketplaces de la plateforme proposent notamment des articles électroniques, des assortiments de produits alimentaires et des accessoires, en mettant l’accent sur les cadeaux-surprises et la simplicité d’utilisation, via des téléchargements sur l’App Store et Google Play. Le site présente des collections de cadeaux sélectionnées et des parcours « envoyez-en un aujourd’hui », positionnant Gesture comme une plateforme digitale pour choisir et envoyer des cadeaux bien réels.

Description

• Own growth and lifecycle marketing end to end across B2C and B2B • Improve CAC, ROAS, and conversion across paid and owned channels • Run continuous tests on audiences, creative, offers, and lifecycle programs • Reallocate budget toward effective channels and campaigns • Own CRM channels and journeys from first gift through repeat sending • Create customer segments and messaging across CRM channels • Build and optimize onboarding, repeat-gifting, win-back, referral, loyalty, email, push, and SMS journeys • Run hypothesis-driven experiments based on customer and campaign data • Improve time-to-conversion and capture leads across funnel stages with content and design teams • Serve as CRM-stack expert and collaborate with Product, Analytics, and Engineering • Scale refer-a-friend and SMS channels • Own campaign performance, customer engagement, and ROI measurement • Analyze large datasets to identify customer insights and campaign drivers • Run A/B testing and attribution analysis • Partner with Engineering on events, tracking, and data across web analytics, CRM, and social platforms • Pull, clean, and shape marketing data for analysis and reporting • Produce reports, dashboards, and visualizations for stakeholders and senior leadership • Report directly to and work alongside the head of marketing

🎯 Exigences

• 3 to 5+ years hands-on in lifecycle, growth, or performance marketing execution, with demonstrable results • Start-up experience and a resilient attitude • Deep CRM and lifecycle expertise, including CRM strategy, tactics, and tools • Fluency with paid social, including Meta and TikTok, and marketing automation • Strong data fluency, including SQL and pulling, reading, and shaping data • Experience with analytics / BI tools such as Tableau or Looker • Excel / Google Sheets power-user proficiency for reliable stakeholder and leadership reporting • Ability to own initiatives end to end, from idea through build, launch, analysis, and iteration • Bias to action and ability to execute bold ideas • High intrinsic motivation and ownership of outcomes • Bonus: experience with Amplitude, Segment, Branch, Voucherify, or Zoho • Bonus: hands-on experience with data pipelines / ETL, APIs, or predictive analytics • Bonus: familiarity with Snowflake or BigQuery • Bonus: experience in consumer apps, e-commerce, DTC, repeat-purchase, marketplace, or gifting models • Early-stage or startup experience; comfort building with imperfect data • Resume, short note on a growth challenge solved, and one or two work samples required for application

🏖️ Avantages

• Performance bonus tied to real growth KPIs • Ground-floor equity as the company scales • Health, dental, and vision insurance • Direct line to leadership and a genuine seat at the table • Gesture Swag Pack: exclusive branded gear (hoodie, water bottle, or cap) • Beautiful HQ Experience: modern Denver office with creative work zones and collaboration spaces

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