Media Performance Strategist, Marketing Applied Sciences

Emploi pas sur LinkedIn

🕒 il y a 1 mois

🚗 Michigan – Distant

🚗 Michigan – Remote

💵 $83 800 - $127 300 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 9%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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General Motors

Site WebLinkedInTous les Emplois

10 000+ employés

Fondée en 1908

🚘 Automobile

🏭 Fabrication

🚗 Transport

💰 €500 000 000 Grant en 2024-07

Automotive • Manufacturing • Transport

General Motors est une multinationale de premier plan dans l'industrie automobile, engagée dans la création d'un avenir sans accidents, sans émissions et sans congestion. Avec des opérations et des installations dans le monde entier, GM se concentre sur l'innovation dans divers domaines, notamment l'ingénierie, la fabrication et les technologies de l'information. L'entreprise met l'accent sur la diversité, l'inclusion et le développement de technologies durables pour façonner l'avenir de la mobilité.

Description

• Lead delivery of marketing mix modeling and media measurement insights for Corporate Brands • Quantify sales and brand impact of media and recommend budget and media-mix optimizations across channels • Turn MMM findings into strategic, consultative recommendations and communicate complex analytical stories into measurable actions • Analyze media and digital platform data to identify performance trends, conversion drivers, and optimization opportunities • Design and refine measurement methodologies, including MMM, attribution models, and High Value Behaviors • Ensure data integrity, data capture and tagging standards, and consistent campaign application • Lead monthly and ad hoc reporting on media KPIs, funnel performance, ROI, and brand engagement • Synthesize findings for brand stakeholders and media partners • Embed media taxonomy and marketing governance standards into MMM and media storytelling • Partner with stakeholders to prioritize critical marketing and media questions • Deliver presentations and dashboards aligned with business objectives for technical and non-technical audiences

🎯 Exigences

• Bachelor’s degree in Marketing, Business Analytics, Communications, Economics, Statistics, or a related field • At least 5 years of experience in marketing analytics, media strategy, marketing mix modeling, attribution, or performance measurement • Hands-on experience with MMM or multi-touch attribution and performance media measurement • Experience with Adobe Analytics or Google Analytics • Experience with Google Campaign Manager or Meta Ads Manager • Proficiency in SQL for querying and managing large datasets • Experience creating and managing dashboards in Power BI • Strong problem-structuring, analytical, and strategic thinking skills • Ability to integrate data from multiple sources into a cohesive point of view • Excellent written, verbal, and presentation skills • Ability to translate complex analytical work into clear, actionable insights for technical and non-technical stakeholders • Strong interpersonal and project leadership skills • Ability to manage timelines and collaborate with internal teams and external agencies on planning, budgeting, and campaign optimization • GM does not provide immigration-related sponsorship; applicants must not require GM immigration sponsorship now or in the future

🏖️ Avantages

• Bonus potential through an incentive pay program based on company performance, job level, and individual performance • Medical insurance • Dental insurance • Vision insurance • Health Savings Account • Flexible Spending Accounts • Retirement savings plan • Sickness and accident benefits • Life insurance • Paid vacation and holidays • Tuition assistance programs • Employee assistance program • GM vehicle discounts